Fall does not officially start until Sept. 22, but many people begin celebrating the season as soon as Starbucks releases its highly anticipated pumpkin spice latte. Embracing the fall vibes is one fun way to build a connection with your audience.

The easiest way to participate in the celebration of fall is through your digital marketing strategies. These strategies include social media marketing, email marketing and SEO. As one of the best digital marketing agencies in Colorado, our team has gathered some digital marketing ideas on how to celebrate fall. 

Fall digital marketing ideas for businesses

Release a limited-edition product

Take a note from Starbucks. They created a limited edition item that has people counting down the days until arrival. If you are able to, you should create a limited-edition product or service that you offer your customers for a limited time. Companies can use this tactic to bring returning and new customers through their doors. For example, if you are a donut company, you can make pumpkin or apple cider flavored donuts. 

Create seasonal content

Content marketing is an essential part of any digital marketing strategy. Providing customers with content allows you to answer their questions, build trust and even help boost your site on search engines. During the fall season, you should consider writing content that answers your customers' fall questions. Depending on your industry, you can write about:

• Fall trends

• Fall home maintenance tips

• Fall recipes 

• Fall events

• Halloween costume ideas

Run a fall-related promotion

Is it your goal to get more foot or website traffic? Then, you should do a fall promotion. These sales can help draw more customers into your store or website. You can create a digital marketing campaign that promotes this sale through your social media and email marketing. For example, if you are a thrift store, you can create a fall sale that you can promote on social media through posts or Facebook events. You can then boost these posts to increase awareness of the sale in your area. 

Make your social media profiles more fall-ish

You can show your company’s fall spirit by switching up your social media profiles. Switching the look of your social media profiles is a great way to show Internet users that you are active and have a cool personality. You can switch up your company’s social media by:

• Using more fall-related photos in posts

• Switching to more fall tones

• Changing your social media headers to display products or services

Get some inspiration from Starbucks:

Get fall ready with the help of one of the best digital marketing agencies in Colorado!

Let Denver Media Group’s experts help you create a strategy to meet all your goals. Our team can execute your social media marketing, email marketing, SEO and SEM strategies. Contact us to get started.