The way that people shop has changed a lot in recent years. More people are shifting to sustainable fashion options like secondhand shopping. According to ThredUp’s 2023 Resale Report, 75% of consumers have shopped or are open to shopping for secondhand apparel. 

One way that secondhand shops and thrift stores can market their products to their target audience is through thrift store email marketing. This kind of digital marketing allows companies to have direct marketing channels with customers where they can promote new products, sales and even news.

Our Denver email marketing company team is here to give some email marketing strategies for your thrift store or secondhand shop. 

Thrift store email marketing

Build a good email list

What good is sending emails if you do not have engaging subscribers? Be sure to grow a strong email list by collecting your current and future customer’s emails. You ask your customers to share their emails with you in-store after purchase, on social media or through a website pop-up. A good way to encourage them to share their email is by offering incentives like exclusive discounts or early access to sales. 

Personalize the emails

Only some people who sign up for your email are on the same customer journey, so you do not want to send the same email to every customer. You want to segment your email list based on their customer journey and/or interests. That is so they get personalized emails based on their purchase history, locations or content that they are interested in. For example, you do not want to send teens an email about baby clothes.

Showcase your unique finds

The reason that people like shopping secondhand or at thrift stores is because of the unique finds. They like visiting stores to find stuff they cannot find elsewhere. Once in a while, you want to highlight any unique finds your store has found and send them out through an email. If your website has an online shop, then link to the product page so the people who receive your email can make the purchase. 

Tell your unique story

If you want to stand out from the crowd, remind your customers what makes your store unique through a story. Do your proceeds help those in the community? How much waste has your store helped reduce? Highlight these stories in a newsletter. Do not forget to share unique stories of your employees or cool finds. Remember that stories sell!

Share events or promotions

People like to subscribe to email lists because they want to receive emails in their inboxes about their favorite brands. A report found that 49 percent of consumers would like to receive promotional emails from their favorite brand. Keep your subscribers informed by sending them newsletters with upcoming events or promotions. 

Hire a Denver email marketing company to improve your email marketing strategy!

At Denver Media Group, we can make a solid email marketing strategy to help promote your business and drive traffic back to your website. Reach out to us to learn about our email marketing strategy and our awesome marketing automation tool!