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Who is your company's audience? What about their demographics? How should you market to them? It can be difficult, but we answer those questions here!

For many businesses in Denver, digital marketing strategies are centered around a targeted niche audience. While, in general, most businesses aim to reach “as many people as possible”, there is some honing in that needs to be done to reach the greatest potential in a customer.

Monday we took a deep dive into determining the audience of a business. By having a specific, targeted audience, the best digital marketing companies in Denver can develop a truly intentional plan to reach the right people. Once the audience of a business has been determined, the next step a digital expert, like us, must take is identifying the voice of a brand. Basically, if an audience is who a brand is talking to, voice is how they’re saying it.