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Building a successful business and brand are kind of like building a house from an empty lot. A custom built home takes a considerable amount of time to develop and execute from the first draft to the final touches within the decor. One of the main components to keeping branding consistent and ensuring it is correct from social media posts to print media is with a style guide! 

It is important that companies understand their brand should be structured like a brand new home!

Isn't branding and graphic design all the same at the end of the day? Nope! Here's how graphic designers can help with branding, how graphics and branding intersect with one another, but how they are also different.

Monday we took a deep dive into determining the audience of a business. By having a specific, targeted audience, the best digital marketing companies in Denver can develop a truly intentional plan to reach the right people. Once the audience of a business has been determined, the next step a digital expert, like us, must take is identifying the voice of a brand. Basically, if an audience is who a brand is talking to, voice is how they’re saying it.

Consumers have a higher expectation than ever and the experience they have with a brand is the tell-all for future shopping. In fact, seventy-eight percent of millennials make mention that a brand must work harder to gain loyalty than it did in their parents’ day.