Consumers and designers alike know that there are plenty of websites out there that are screaming to be updated. You can tell which ones they are from the lack of content, needed information, and a WordPress template from 2012. A company has less than two seconds to make a positive impression in the digital realm. And with competition continuing to grow, it is critical that websites have the needed design in place. 

What are three website design elements that could leave a positive impression that keeps consumers on your website? 

1. User experience (UX) design

As our designer said, “If it isn’t usable, what is the point? It can be pretty, but it needs to function.” No words have ever been truer. User Experience (UX) design is the foundation of website design elements and strategies. 

The Nielsen Norman Group states, “The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want or providing checklist features.”

Not only should the website design be UX friendly, but don’t forget about content elements as well. It is all-important in the overall experience for a consumer. 

2. Consideration of content

Digital marketing and website designers understand that the perfect balance of content and images is essential to any website. While the content is what consumers will read to determine their decision in their customer journey, at the same time, the wrong type of content and imagery can affect this as well. 

When it comes to content, there is content that is specifically created for User Experience and their different journeys throughout the customer journey and experience. 

There are five different types of content that can be created and distributed to ensure that each experience is a positive one. 

While imagery might not appear to be part of the strategy, this can be a helpful part of the content. 

Research shows that customers remember 80 percent of the information they see versus 20 percent remember the content that they read. 

How can you create a balance between the two? Ensure there is enough content, and images to break up the content. 

This can be done with hero images. These are images that are above the fold. It’s the area of the homepage that is visible without the need to scroll.

3. Ensure there is a variety on your website 

Our designer explains that a website needs a bit of “spice” to make sure that it grabs the attention of consumers, but also helps to keep them on the website. This includes, but is not limited to, not having enough or having too much text, limited colors, elements, white space, and more. 

These are only three of the needed website design elements on a website. There are plenty of others that are important, if not more important, but the basics need to be in place. 

Let us help you get out of that old WordPress template! For more information, contact us today.