With so many other ways to reach consumers from TikTok to WhatsApp, is email marketing worth the investment? Yes, email marketing is worth the investment. The impact of an email can do more than create “buzz”, it can promote products, sales, and brand awareness.

The thing is, for those who are using social media or other platforms, you need an email to sign up for all of these. Even if emails are over 50 years old, email users have grown to four billion.

It is worth the investment and consumers want your emails if they sign up, so why not? This is how to improve your email marketing to ensure your email marketing will perform.

Remember you are the guest

There are billions of professional and personal emails sent each day, to be exact there are over 293 billion emails sent. While consumers did sign up to receive the company’s emails, it is important to remember that they can unsubscribe at any time.

It is important to use good communication and email marketing strategies to ensure that a company gets the best return on investment for its efforts. When a customer trusts you with their email, it is the same as giving someone your keys to watch the dog.

A/B test

A/B testing in any industry is imperative to figure out which types of content, posts, products, materials, etc. are the most effective option to produce the best possible results. An A/B test for email marketing strategies can be as simple as changing the design of one email versus the other.

Another example is writing different types of content for the two different emails. This provides valuable learning experiences to understand which type of content or design consumers are searching for.

If it is an even tie, could one of these campaigns be better farther down the sales funnel? If so, it is worth the opportunity to segment these emails.

Subject lines are worth the effort.

It is important to master the craft of email subject lines along with headings and subheadings. Whether it is implementing personalization or a funny subject line, these are the first couple of words that a consumer sees before deciding to open the email.

Incorporate actionable content.

A call-to-action (CTA) is a phrase or button that grabs the attention of the consumer to finish the final step in the customer journey. Whether it is an informational journey or a transactional journey, a CTA button or phrase can have the consumer act upon their final decision.

A great way to incorporate this is with CTA buttons perfectly designed within the email. Here are some examples of CTA buttons that can be incorporated into email marketing campaigns.