There is a reason why content is considered to be king. Hubspot reports that nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy. 

Some of the top reasons many marketers use content marketing are because it builds audience trust, is cost-effective and boosts your SEO. If you already have a content marketing strategy and are looking to improve it, our Denver marketing and media services team wants to share these four tips. 

What is content marketing?

Content marketing is the marketing practice of strategically creating, publishing and promoting content. This kind of marketing is used to increase brand awareness, engagement, generate leads and sales. The different kinds of content include blog posts, emails, videos and podcasts. 

Tips to improve your content marketing 

Know your audience

One of the simplest ways to improve your content is by figuring out who your target audience is, which is the group of people most likely to want to buy your product or service. A common mistake that companies make when writing content is creating content for themselves, not their target audience. 

To ensure you are writing for your audience, consider what their questions may be and what the current trends are. For inspiration, you can ask your customers directly through social media or by sending them an email survey. Do not forget to also look in your social media direct messages for unanswered questions that you can use for blog inspiration. 

Keep up with trends

A good way to make your company an industry leader is by writing about trends. Keeping up with the trends shows your audience that you are an expert in your industry. That means that you know your niche but are also taking steps to continuously learn more about your industry. Denver marketing and media services recommend sharing your knowledge about trends by writing blogs, social media posts, newsletters and creating videos.

Share customer stories and testimonials

Retail shoppers will conduct research before making a purchase 81% of the time. Why? Because people want to see social proof that the product or service they’re buying is worth it. People conduct their research on search engines. So one way to show customers that your other customers love your product is by sharing reviews or testimonials. You can do this by creating a blog post, creating content for TikTok or sharing a review on social media. That way, when people are researching your product or service, your reviews will be visible. 

Start using an SEO strategy

As stated above, people will search for a product or service online before making a purchase decision. The best way to ensure potential customers can find your product or service is through search engine optimization (SEO). This marketing strategy will help  your website rank higher on search engine result pages (SERPs). An effective SEO strategy includes the creation of well-written content that uses keywords and is tailored to your audience. Just remember to choose the right keywords for your industry.

Hire one of the best Denver marketing and media services!

At Denver Media Group, we can not only help you create engaging content but other forms of digital marketing as well, such as pay-per-click (PPC) advertising, email marketing, website design and development and more. Our team takes the guesswork out of your digital marketing strategy. Contact us today!