If you crafted Thanksgiving marketing ideas, then there’s no reason not to do the same for Christmas. Nothing brings people together more than the holidays. Companies can use the holiday season to connect with customers through festive and nostalgic social media posts. 

This approach can help increase engagement and follower count across all your social media platforms. If you need some inspiration, our social media manager Denver team is here to share creative social media ideas to make your Christmas marketing merry and bright.

Christmas social media post ideas for businesses

Santa's workshop behind-the-scenes

People want to see what is happening behind the scenes of their favorite products or services. That is where creating BTS content can come in handy. Create content that showcases your office during the holidays. Show off your office holiday decorations and highlight how your team is preparing for the holiday season or packing any holiday orders. Sharing the festive spirit from your workplace humanizes your brand and engages your followers.

Ugly sweater contest

If you are trying to rack up more followers before the end of the year, then host a virtual ugly sweater contest. It will help followers get your brand name out and help your following grow. You can host this giveaway alone or with an influencer to get the ball going. Ask your followers to share photos of themselves in their most outrageous holiday sweaters, tagging your brand and using a dedicated hashtag. Reward the winner with a festive prize or discount code.

12 days of gift ideas

Run a 12-day gift idea list leading up to Christmas. Each day showcases a different product and how it can be the perfect gift for someone. You can also link to products or gift guides on your website. Encourage participation by asking followers to like, share or tag friends in the comments. This boosts engagement and spreads the word about your brand. If you need help creating these posts, hire a social media manager Denver professional - like us!

Festive product teasers

Does your brand have a festive product? For example, Starbucks brings out its Pumpkin Spice Latte and holiday-inspired drinks around the holidays. Then, showcase some teasers or product testing. Build excitement by teasing upcoming holiday-themed products or services on your social media. Create captivating visuals and mysterious captions to keep your audience intrigued and looking forward to the big reveal.

Share heartwarming stories

There's a reason why people say stories sell. The holidays are a time for stories that warm the heart. Just think about all the holiday movies that have made an impact through the years and continue to be favorites. As a company, you should share inspiring stories related to your brand, customers or employees. Whether it's acts of kindness, charitable initiatives or touching holiday traditions, storytelling fosters a deeper connection with your audience.

Gratitude and charity

You should not just show your company's charitable side on Giving Tuesday. Your company should show your brand's compassionate side all year long, especially during the holidays, by highlighting charitable efforts or expressing gratitude for your customers. Share how your company is giving back during the holiday season, whether through donations, volunteering or supporting a cause.

Hire a social media manager Denver company!

Remember that consistency is key to successful holiday social media campaigns. If you need help managing your social media, then hire Denver Media Group. Our team can assist you with everything from crafting social media content to managing all your accounts. Contact us to get started!