One digital marketing strategy that is helping businesses grow is social media marketing. This kind of marketing uses social media platforms to promote products and services. Business owners can DIY their social media or hire a social media management Denver agency. 

Whatever choice you decide to make, you should pay special attention to the images you publish on social media. The images you post can make or break your social media strategy. You want great eye-catching images and informative graphics.

Our social media management Denver experts want to share these tips on how to create the perfect images for your social media. 

Make sure your image size matches the social media platform 

Every social media platform is a little different, and with that, so are their image sizes. Using the correct image size will make your company’s social media look more professional and avoid the images getting cut off. 

What might work for Instagram would not look great on LinkedIn. Here are some social media image sizes:

• Facebook post = 1,080 x 1,080 pixels

• Instagram post = 1,080 x 1,080 pixels

• Instagram story = 1,080 x 1,920 pixels 

• Pinterest post = 236 pixel width or 660 pixel height 

• Twitter post photo = 1,200 x 675 pixels 

• LinkedIn post = 1,200 x 1,200 pixels 

Include your logo in the best possible way

Did you know that it takes five to seven instances of someone seeing your brand to remember it? You can ensure people remember your brand by watermarking your company’s logo on your social media images. Plus, it ensures your images do not get stolen or reused by other accounts. 

Don’t add too much text

A common mistake that businesses make when creating graphics for social media is adding too much text to the image. If you have to add large amounts of text to your graphic, then you should separate the text and create multiple images. It will make it easier for your audience to read it.

Avoid mixing too many fonts

It can be fun to experiment with the different kinds of fonts available. However, you do not want to use more than two different fonts. Using consistent fonts makes it easy for people to read your posts and images. 

Stick to your brand colors

Branding is what will help your customers recognize your company right away. That is why, when it comes to colors, you want to stick to your brand colors. You should not stray away from your company’s brand colors when creating graphics. 

Use stock images

The images that you find on Google are not free for commercial use. That means your business can get into huge trouble if you use those images. It is advised you use stock images that are free. There are a ton of images, no matter what kind of image you are looking for. 

Hire a social media management Denver company! 

Do you need help managing your company’s social media? Let Denver Media Group help! Our social media experts can lend a hand, from creating social media graphics to writing the perfect captions. Contact us to learn more about our social media services.