One of the places that people spend most of their time is on their phones. One in five smartphone users spends upwards of 4.5 hours on their phones every single day on average. 

Companies should ensure that their websites are mobile-friendly while also recognizing the importance of building a mobile app for your customers. By having their own app, businesses can build a stronger brand, improve customer engagement and provide value for customers. 

One of the things that business owners should consider is what kind of platform they will use - Android or iOS. That is where our app developers Denver team can help. Here’s how to choose the perfect platform for your app.

Choosing the right platform for your mobile app

Research your user base

Before embarking on the development of a mobile app, it is important to have a clear understanding of your target audience and their preferences. This will enable you to make an informed decision about which app to develop. It is worth noting that iOS and Android users have varying preferences. 

For instance, iOS users are often perceived to have higher disposable incomes and are more willing to spend on apps, making it an attractive market for monetization. However, Android has a larger global market share and is particularly dominant in emerging markets.

Consider the complexity of each platform 

When considering developing an app, it is important to take into account the complexity of the process. Developing an iOS app is generally more streamlined and standardized than developing an Android app because there are fewer device models that need to be catered to. 

On the other hand, developing an Android app can be more complex, as there is a wider variety of device screen sizes to consider and more testing and optimization efforts are required. If time-to-market is a key factor, developing an iOS app may be more efficient due to its controlled environment.

Programming languages and tools

When it comes to iOS app development, developers primarily use Swift or Objective-C, both of which are exclusive to Apple's platform. In contrast, Android offers the flexibility of using languages like Java and Kotlin. Your choice of platform may depend on the programming language proficiency of your development team. 

Additionally, it's essential to consider the development tools and resources available for each platform as they can significantly impact efficiency and code quality. Alternatively, you can hire a mobile app development company in Denver to build both iOS and Android apps for you.

Think about app monetization and how it will make revenue

If you are considering implementing a download fee or a monthly subscription for your app, developing an iOS app may be the best option. This is because iOS users are known to spend more money on apps and in-app purchases than Android users. However, if your app's business model relies on advertisements or freemium models, Android's larger user base may result in higher overall revenue.

Apple App Store or Google Play Store

After developing an app with the help of app developers Denver company, it is time to publish the app on the app stores. While uploading an app, there are a few things to keep in mind. iOS apps are distributed through the Apple App Store. To ensure app quality and security, the store has a strict review process. On the other hand, Android apps can be published on the Google Play Store, as well as third-party stores, providing greater flexibility.

Develop your next iOS or Android apps with our app developers Denver team!

Choosing between iOS and Android for your mobile app involves considering numerous factors such as your target audience and the app's objectives. It is best to consult with a mobile app developer to determine which platform is suitable for your business or to develop both. Contact us today to begin the process!