Your website is where people will get their first impression of your real estate business online. As a player in the real estate industry, you understand how crucial it is to make a great first impression. The same applies to your digital marketing and website. If your website looks outdated and takes forever to load, people are likely to navigate away and find another site.

In today's digital world, every real estate company, agent, investor or property manager needs a well-designed website to attract leads. Before you consider hiring a web development company Denver, go through this checklist to ensure your website is optimized for lead generation.

Things real estate websites need

Easy-to-use navigation

You want a user who lands on your website to be able to get the information they are looking for without any trouble. Real estate websites should have simple navigation. If navigation is too complicated, users will exit and find another website. Some important pages to include in your navigation features are: 

• About 

• Available listings 

• Blogs

• Financing 

• Contact us

Provide search options

When it comes to real estate, users are particularly concerned about their choices. Since the purchase is going to be a big investment, provide your users with a way to define their searches based on their income, property sizes, neighborhoods and so much more. Adding these filters can bring you closer to sealing those deals. 

Responsive web design

The National Association of Realtors reported that 76% of homebuyers used mobile or tablet devices in their home search. You want to make sure your website is optimized for mobile searches by using a responsive web design. This kind of design just means that a website adapts to a user’s device. 

Add maps

House hunters can benefit from using maps to understand the surrounding areas of their potential properties. Integrating Google Maps into your website is a quick and convenient way to provide buyers with directions and information about your property. Remember if you’re looking to customize map options, you can always hire a web development company Denver team to help you out.

High-quality photos and videos

Visual content plays a crucial role in the real estate industry. It is important to have high-quality images and videos of the properties you have available. However, you also need to ensure that they are compatible with the design of your website. This means that the images load quickly and smoothly, without causing your website to slow down.

Optimized for SEO

When developing your website, it's essential to optimize it for SEO or search engine optimization. This strategy guarantees that your website appears in search engine results when consumers search for your products or services. Some critical factors to keep in mind when designing a website for SEO are code quality, mobile-friendliness, file sizes, alt-tags, navigation and URL structures.

Contact forms

After your clients have viewed a property, it's essential to encourage them to take action and fill out a contact form. By including contact forms, you can make it simple for individuals to express their interest and provide their contact details. Moreover, this approach can provide you with critical insights into what customers are seeking in properties, enabling you to follow up with them effectively.

Enhance your real estate website with the best web development company Denver has!

If you want to build a real estate website that meets all your needs, look no further than Denver Media Group. We have a team of skilled web designers and developers who offer top-notch web design, web development and consulting services to clients across all industries, including real estate. Get in touch with us to start building the website of your dreams!