Whether or not your business is internet based, you're losing hundreds of customers if you don't have a powerful web presence. Digital marketing or marketing your products on the internet is what you should be doing if you want to grow your business. Building a strong web presence needs both time and effort.

Why is it important to have a good web presence

Customers are gained by building trust. The more information a prospective customer will find about you online, the more trust and confidence he will have in you and your business.

For example, if you are an entrepreneur and you share your business card with someone. The first thing that a person will do is search about your company online. And if he doesn't find much about your company and its products online, guess what? He will likely turn to others. When done right, digital marketing can help create establish your brand, create awareness about your products and build more leads and customers.

How can a professional digital marketer help you

Creating a strong web presence needs a good strategy. You need to be aware of the broad goals you want to accomplish and devise a strategy according to that. Digital marketing is not an exact science. One strategy which has worked for someone else may not be apt for your brand or business and vice-versa.

What a professional digital marketer will do is, create a marketing strategy for your brand based on your needs and work on all the below talked about aspects effectively, saving you the extreme time and effort required to build a strong online presence.

Website - The most important part of your online presence is your website. Your website is the place where your potential customers can know all about your brand and it's products and services. You need a professionally designed website which is well optimized for search engines and follows all the latest web design norms

Social Media - Done right, social media can create awareness about your brand and products quickly and organically. Digital marketing on social media is a multi-faceted task. Here’s how a professional digital marketer will help your brand grow on social media:

• Manage social media profiles of your business on all the major social networks like Facebook, Twitter, Instagram etc
• Project a professional image for your brand by using professional images
• Be consistent in posting frequency and apart from talking about your products or services, talk about other industry related things of value to increase interaction
• Engage your social media audience in discussion.

Targeted ad campaigns - Targeted to the right audience at right time, advertisements can help build awareness for your brand very effectively and quickly. There are various approaches for ad campaigns. The digital marketing experts will run ads on Google, Facebook, Instagram depending on the kind of your target audience.

Analytics - When you have built a sizeable audience, analytics can be a great tool to further strengthen your web presence. By studying analytics data and trends about your audience behavior, you can come up with better ad campaigns.