Each digital industry is constantly evolving from the latest trends to possible new technologies or security and privacy issues. In 2021, there have been a plethora of different changes from social media marketing to website design and development! 

To better understand the latest trends, this is how the digital landscape continues to evolve into the new year. 

2022 digital marketing trends

Social commerce 

Social commerce is exactly what it sounds like. This is commerce provided on social media platforms through Facebook Commerce Manager which allows companies to sell their products and goods through social media. 

There are three different types of social commerce on Facebook alone! It is Instagram shopping, Facebook page shopping, and Facebook marketplace! Each of these has its own benefits and it is important to know which will work best for your company. 

It is important to use an API integration or approved platform partner like Shopify that will automatically pull all products from your website! 

It beats having to manually upload these products one by one. 

Meta commerce 

What does Meta see in the future of its social commerce platforms? WhatsApp moving towards more commerce-based abilities, with a heavy emphasis on creators, influencers, VR, and lifestyle brands. A memo released stated that Shopify is the new “frenemy”. How does this affect current commerce? Only time will tell. 

Privacy factors will affect advertising

Research continues to show that consumers are feeling less and less confident about their personal data on the internet. It is estimated that 86 percent of respondents said they feel a growing concern about data privacy. 

With this growing concern in mind, digital conglomerates such as Google and Apple have considered providing a better experience for their users.

Google released that in 2023, it is moving to a cookieless marketing world. Google is planning on stopping to support third-party cookies in Chrome. This is how data is collected from moving to separate spaces on the internet. 

The iOS14 update affected Facebook drastically due to the opt-in options of allowing tracking or opting out. This means that Facebook has had to adjust its metrics of advertising and reporting. 

2022 website design trends

Progress Web Apps (PWA) 

A progressive web app (PWA) mimics the mobile app version of the application itself. There are plenty of PWAs out there that those not in the website industry even know about them. 

These are popular because they are filling the gaps between the native apps and the desktop versions. There are plenty of benefits of implementing a PWA from faster loading speeds to a quicker turnaround on development timelines. 

What are some of the top PWAs that consumers might use on a consistent or daily basis? 

• Twitter
• Facebook
• Instagram
• Pinterest
• Amazon 

And the list can continue! This is a great option to consider alongside a native app. 

Fewer images in heroes

In the website design industry, a hero image is typically used as the first image or illustration that a consumer will notice.

The transition of this is moving towards larger fonts, fewer illustrations, eliminating distractions, and focusing on the bigger picture that is placed in the header of the website itself. 

2022 app development trends 

Mobile commerce (M-commerce) 

The ecommerce industry continues to skyrocket in popularity, and continued research from Statista shows that the industry is projected to grow to over 5.4 trillion by the end of 2022. This continued research is showing that the beginning of 2020 led the industry into its new fame and popularity! 

Not only does this help with social commerce, but most ecommerce happens on a mobile device. This has increased the mobile commerce industry as well. How many times have you purchased something online through your cell phone on an app or website? 

This means that a new app for your business could be the catapult for your online business in the new year. 

For most of us, it is second nature to purchase products online, and as we continue to increase our mobile usage, internet speeds and data need to improve. 

There’s plenty to consider moving forward on what trends companies should adopt and others that are good to note. For more information regarding digital marketing, SEO, website design and development, or app development, contact our experts today.