Brands are continuously searching for ways to break through their industry and competition with the latest designs and products or services. A common way this is done in the digital world is with graphic design. In a digital world, every company and entrepreneur is on the Internet from blogs to TikTok, and with this competition continuing to grow, what should companies do? 

The first thing all companies need to know is that investing into a leading Denver graphic design firms services is worth the investment in the long run. This is because users seek out content that is visually appealing, consistent and clean design can increase ROI over time, consumers prefer visuals over traditional messages and as humans, we remember content better when we see it for ourselves. 

When graphic design is done correctly, it can be one of the biggest assets to a company’s overall success. 

Here are other reasons why investing into a Denver graphic design firms services is vital to remain competitive in your industry. 

1. First impressions are everything 

A company has less than two seconds to make a positive, first impression when it comes to their website. This means everything from the readability of the content on the website to the font that is being utilized all matters within that first impression. 94 percent of feedback from consumers is designed related to a website. 

A poorly designed website oftentimes creates feelings of mistrust between a customer and a company. This is because a consumer notices when the website looks outdated and wimpy, and with so many other websites out there offering similar services, it can almost seem as if your company does not care, which is the exact opposite! 

While first impressions are imperative for a website, the same thing goes for Digital Marketing, Email Marketing and print media that consumers are viewing. A typo, pixelated photo on social media and print media that does not stand out or match your company’s brand all play a part in the first impression. 

2. Competitive edge

How many of us can admit we have bought a product simply because it was stunning. The packaging, colors or the product itself was perfect, and because of this, it won us over in the store or online before we checked-out. This is something very common that all companies should be aware of. 

When it comes down to similar pieces, products or services, the one that is more aesthetically pleasing typically gets thrown into the shopping cart.  A great example is flowers. Why do we pick flowers and put them on showcase in our apartments or homes? Because they are beautiful and bring happiness. The same can be said for brands that are modern, sleek or aesthetically pleasing to the consumer. 

3. Stay on brand

Any Denver graphic design firms that your company is searching to work with should ask, “What are your current branding guidelines?” “Do you have corporate guidelines that follow into franchise guidelines?” “What about a style guide?” The thing is, all of this matters because everything needs to have the same fonts, colors and logos on each and every piece of digital and print media that publishes. 

A style guide, branding guidelines and etc. can be as in-depth as your company needs for compliance and marketing efforts or as simple as possible. Here is a quick example of an effective style guide. 

This is perfect for our graphic designers because it lets us know the character styles and if there are subsets of fonts we can mix into the feature. It also gives us the color pallet with its numbers so we can implement that easily into design anywhere! 

Branding matters so much in the digital world because it is what gives your company its reputation. Now, branding is worked on through digital marketing efforts, but it starts with the designs. The colors, fonts and etc. are all part of that first impression that was first spoken about. 

Without good design, a company would struggle in the digital world. Without being one step ahead of the digital and traditional competition out there and branding being off, it shows a consumer that there is no consistency and a lack of a clear, defined goal and vision behind the company. 

Skip the bad first impression and branding mess with the help of one of the leading Denver graphic design firms such as Denver Media Group!