Increasing your customer loyalty can be as easy as developing a mobile application. One kind of mobile app that an app development Denver expert recommends is a loyalty app. A loyalty app is essentially a loyalty program on a mobile device rather than on a plastic or paper card. 

79% of consumers say being able to unlock exclusive benefits makes them loyal. The benefits that a loyalty app can give a business are providing convenience to customers, allowing for direct marketing and collecting valuable data. If you are thinking about developing a loyalty app, here are the steps that an app development Denver professional takes. 

How to build a loyalty mobile app

Define the objective 

The first step to building a mobile app is defining the purpose of the app. For a loyalty app, the purpose is to keep your customers loyal by making it easier for customers to interact with your loyalty program. This kind of program offers rewards, discounts and special offers for every purchase a customer makes. 

Pick features

What features will your app include? These features should make the life of your customers easier. To help you out, look at some of the features other loyalty apps provide. Some of the most sought features are:

• Easy sign-up

• Display promotional offers

• Security features

• Nearest locations

• Deliver personalized offers

• Clear and concise instructions to users

Create the wireframes

Once you have the objective and features you want on the app, it is time to start creating the wireframes. This is essentially a mock-up of what the app will look like. Taking time to create wireframes will help you understand the structure of the app you are building. It reduces the cost of the app because it provides clear visualization and helps to avoid unwanted surprises. 

Design the graphics

After the wireframes have been approved, it is time to move on to the graphics. In this step, a graphic designer will design how the app looks in more detail. The goal for graphic designers is to make sure the app catches the attention of users and supports their smooth user experience. The design of the app should be consistent with your brand. 

Code and program

Once all the designs have been completed, it is time to code it. A mobile app development company will have its team code the app. They will also test the app to make sure it is running without any problems before launching. It is important to have your app tested because it will help fix any bugs or user interface issues. 

Launch and market

The last step of any mobile app’s development is launching the app on app stores. An app development Denver company can handle this for you. All you would need to worry about is spreading the word about your new app to existing and new customers. To encourage downloads, consider offering a discount for downloading the app. 

Hire the best app development Denver company!

At Denver Media Group, our mobile app development team can help you every step of the way, from brainstorming to the regular maintenance of your app. We use strategic, cutting-edge developers whom any company can trust will deliver their project with the best quality out there. Contact us today!