A social media platform that continues to stay strong is Pinterest. It is the 15th most-used social media platform. Pinterest is considered a visual search engine that allows users to organize their ideas into boards. 

Brands use this platform to drive traffic to their website, raise brand awareness and create communities. The best way to get these results is by using a Pinterest marketing strategy. Our social media Denver company is here to share some steps for creating pins for your business. 

How to create Pinterest pins for your business

Figure out your ideal audience

Before starting any design work, it is essential to have a precise comprehension of your target audience and your brand's identity. Research your audience's preferences, interests and the type of visuals that attract them on platforms such as Pinterest. Ensure your design choices match your brand's personality and values. Consistency in visual representation will help users recognize and remember your brand as they scroll through their social media feeds.

Use high-quality visuals

When using Pinterest, it is crucial to showcase visually attractive content that captures the viewer's attention. This can be achieved by investing in high-resolution images or producing custom graphics that are clear and sharp. It is advisable to steer clear of blurry or pixelated images as they might repel users from interacting with your content.

Optimize image size and format

For better engagement  and visibility of your visuals on Pinterest, it's best to use vertical images with a 2:3 aspect ratio. For example, an image that is 1000 pixels wide and 1500 pixels tall. Both JPEG and PNG file formats are widely supported on the platform. To ensure faster loading times, compress your images without compromising their quality.

Use calls to action

Including clear and actionable calls to action (CTAs) in your visuals is crucial to encourage users to take action. These CTAs can prompt users to visit your website, obtain more information or save the pin. Place CTAs strategically to boost engagement and conversions. Moreover, use visual cues like arrows or icons to highlight the CTA.

Do not forget about your branding

To improve brand recognition and consistency, it's important to include branding elements in your visuals. This can be achieved by incorporating your logo, brand colors or other visual identifiers in a tasteful and subtle way. Doing so will reinforce your brand's presence and make it easier for viewers to associate your content with your brand, even if they see it elsewhere.

Keep track of your pins’ performance

To enhance your design strategy on Pinterest, it's crucial to monitor the performance of your visual content. Observe metrics such as impressions, clicks, saves and engagement to understand what resonates with your audience. Utilize this data to optimize your successful pins and produce captivating visuals in the future.

Start Pinterest marketing with the best social media Denver company!

Looking for assistance in managing your company's Pinterest account? Our team of social media experts can help drive traffic to your website and enhance your brand awareness through effective pinning. Don't hesitate to contact us for more information on our top-notch social media management services.