One social media platform that does not get talked about enough is Pinterest. This social media platform has 445 million people using it per month. With so many users, it is a powerful tool for business owners. 

Some of the benefits that Pinterest can offer its users include increasing brand authority and website traffic. Want to start using Pinterest in your existing social media strategy? Our Denver social media marketing services team wants to break down how to do this. 

What is Pinterest?

Pinterest is a social media platform that allows users to share and categorize images found online. Some people refer to Pinterest as a visual search engine. How it works is users can share images and create boards to organize their pictures. 

Who uses Pinterest?

One way to decide if Pinterest is right for your business is by checking out who uses Pinterest. The main demographic of Pinterest users is women. Nearly 77% of Pinterest users are women and just 15.3% are men. As for age, the median age on Pinterest is 40. And 38% of Pinterest users are between the ages of 50 and 65, representing the largest age demographic on the platform. 

The benefits of Pinterest for businesses

Increase brand authority

If you are a startup or are looking to increase your brand authority, you should consider using Pinterest. This social media platform offers a business profile where businesses can brand and get access to analytics. Then the business feature allows you to see how many monthly viewers your social media accounts get to increase authority. 

Drive traffic to your website

Pinterest is also a helpful tool for driving traffic to your website. You can include your company's website on the bio of your Pinterest business. So, whenever someone clicks on your account, they can also visit your website. Plus, you can pin your website's content onto your boards. Whether you have blog posts, infographics, videos or product images, you can share them on Pinterest for users to link to your website. 

Grow your audience 

If you want to grow your brand's audience, consider using Pinterest. This social media platform will help you reach a brand new audience and grow a community. You can follow new people and interact with other users. Just like a search engine, Pinterest can help you reach customers searching for your products and services whenever they type in certain keywords.

How to use Pinterest for business 

Create a Pinterest marketing strategy

Just like any social media platform, you want to create a strategy. This strategy should include your SMART goals and how this platform will help you achieve them. You can do it yourself or with the help of Denver social media marketing services.

Pin engaging content

Next, you want to share engaging content on your boards. For example, you can use blog posts, infographics or product images. Make sure you include a link to your website when sharing these posts. 

Organize your boards

Create boards that are relevant to what your target audience might be interested in. They should follow your brand’s overarching message.

Optimize your pins

Remember that Pinterest acts like a search engine, so you should be optimizing your pins for search. These pins should include keywords and phrases your target audience is looking for. 

Track metrics

Data is very important in any marketing strategy. It can help you see what content is working best for you and make informed decisions. Some data to track includes saves, engagement and clicks. 

Hire one of the best Denver social media marketing services!

Let our social media marketers help create a Pinterest marketing strategy that will help you grow your digital marketing presence. Contact us today!