Google reviews are more than just opinions; they are a pivotal part of your business's online presence. A Forbes report states that about 90% of customers read reviews before they visit a business. For startups and established businesses alike, these reviews can significantly influence consumer behavior and impact your company's online visibility. That is why our Denver SEO specialist team is here to share why you should incorporate it. 

Why are Google reviews important?

1. Boosts local SEO: Google reviews play a critical role in local search rankings. The more reviews you have, the more authoritative your business appears to search engines, thus improving your placement on search results pages.

2. Builds trust and credibility: Positive reviews act as a vote of confidence from your customers to potential new ones. People tend to trust a business more when they see real-world testimonials validating the quality of your service or product.

3. Increases engagement: Each review presents an opportunity to engage with customers. Responding to reviews shows you value customer feedback and enhances your reputation for great customer service.

Tips on how to get more Google reviews for your business from a Denver SEO specialist 

1. Just ask: Sometimes, all you need to do is ask. Encourage satisfied customers to leave a review by making the process as easy as possible. Provide them with direct links to your review page right after a purchase or service.

2. Timing is key: Ask for a review when the customer's positive experience with your product or service is still fresh—this could be right after a purchase or at the end of a service.

3. Incentivize reviews (Carefully): Offering a small incentive, like a discount on future purchases, can be effective. However, ensure it’s clear that the incentive is for a review, not for a positive review, as buying positive reviews goes against Google’s policies.

4. Utilize your digital channels: Promote the option to leave reviews through your email signatures, newsletters and social media pages. Remind your followers why their feedback is invaluable and how it helps.

5. Respond to reviews: Engage with people who leave reviews, whether they are positive or negative. A thoughtful response can turn a satisfied customer into a loyal one and can sometimes even turn a negative experience around.

6. Make it easy: Streamline the process of reviewing by sending direct links to your Google My Business review form. The fewer steps involved, the more likely customers will complete a review.

7. Educate your team: Make sure everyone in your company understands the importance of Google reviews and how they should encourage them. Your team should know the best practices for asking for reviews and the optimal moments to do so.

Improve your local online reach with the best Denver SEO specialist team!

Google reviews are a powerful tool for improving your business’s visibility and credibility online. By implementing a strategic approach to acquiring reviews, you can enhance your digital footprint, attract more customers, and ultimately grow your business. Don’t underestimate the power of customer feedback—embrace it, and let it propel your business to new heights. Reach out to Denver Media Group’s SEO team to help you get started!