In today’s day and age, your website is the first thing that people will see before they set foot in your business. A website that looks unprofessional causes people to click off it fast. 75% of people judge a company’s credibility based on its website.

Doing some research about what consumers want to see on a website can help you in the long run. As one of the best Denver website design companies, our team has gathered some of the ways to make your website more appealing. 

How to make a website more visually appealing

Use a simple layout

The goal of your website should be for visitors to make a purchase or find the information they need. Your website should not be complicated to navigate. 61% of people say that, if they do not find what they are looking for within about five seconds, they will go to another website. That is why you should aim to keep your website layout simple and easy to navigate. 

Have easy-to-follow navigation

Next, make sure your navigation bar is easy to use. It should be placed at the top or side of your website so users can easily find it. The text should be easy to read and include the main pages of your website. Do not forget to also include a navigation bar towards the bottom of your website as well.

Use easy-to-read fonts

If your brand uses a pretty scripted font, you may want to leave that just for your logo. Keep the text of your website easy to read. Use an accessible easy-to-read font that matches your brand. The best fonts for reading are:

• Times New Roman

• Verdana

• Arial

• Tahoma

• Helvetica

• Calibril

• Verdana

Make it user-friendly on all devices

The last thing you want is for internet users to have to zoom in to navigate your website. When designing or redesigning your website, make sure it is user-friendly by creating a responsive web design. This kind of design just means that the website will adapt to fit the screen of the device. Hiring one of the best Denver website design companies, like Denver Media Group, can help ensure your website works on all devices.

Add brand images

Nothing can make your website more unique than adding images of your business. Sure, stock images are available to make your website look professional, but adding your own images makes it unique. Consider getting a photoshoot of your business location, office space, products or employees. These images will make your website look and feel more authentic. 

Redesign your website with one of the best Denver website design companies!

Building an attractive website is an important part of business in today’s day and age. Build a credible website with the help of our web designers and developers. Reach out to us today to learn more about our web design services.