If you are looking to increase your website’s visibility online, then you need to use SEO. This digital marketing strategy can increase your company’s visibility on search engines. It is important that your website gets found on search engines because 68% of online experiences begin with a search engine. 

The first step to creating a successful SEO strategy is choosing the right SEO company. If you are looking for the best Denver SEO company, check out these helpful tips that can help ensure SEO success without putting your website at risk. 

What is SEO? 

Search engine optimization (SEO) is the process of making your website appear higher on search engine results pages (SERPs). This process is a long-term process that consists of different strategies, like on-page and off-page optimization. 

Why is it important to choose the right SEO company?

When it comes to doing SEO, it is wise to choose an expert. Doing SEO wrong can hurt the health of your website, causing you to lose rankings and organic traffic to your website. There are SEO companies who can handle all SEO aspects of your business. The thing is, you need to choose the right one. 

Some SEO companies can put your website at risk if they do not follow ethical SEO strategies. These companies use black hat SEO, which is a type of SEO strategy that goes against the search engine guidelines to speed up the process to get higher rankings - this includes keyword stuffing, clocking and private link networks. 

How to pick the best Denver SEO company

Set your goals

Before you meet with an agency, you want to sit down with your team and set some goals. You want to get an understanding of where an SEO strategy can help your company reach your overall marketing goals. This will help your team ask the correct questions and make sure the right goals are being measured. 

Do some research 

Once you have your goals set in place, you want to do some research. Look at different agencies’ websites and check out their portfolios. Some companies will show who they have worked with and can give you insights into their strengths and weaknesses. If they do not have a portfolio, be sure to ask them for some examples of their work. 

Look at reviews

Do not forget to look at the company’s reviews. Check their Google Business Profile, Better Business Bureau or Facebook pages to get reviews. You will get insights into other companies they have worked with and the quality of their services. If you see lots of negative reviews regarding the quality of their services, then you may want to steer away. 

Look for transparency

Oftentimes you will come across SEO companies who say they have the secret sauce to ranking fast. The truth is no one does. SEO is a very straightforward practice. You should avoid SEO companies who dodge and are secretive about their practices because they could be doing black hat SEO practices. Always look for a company that is transparent.

Avoid companies that offer fast results

SEO is not PPC. It takes time for your website to gain ranking on search engines. Google takes its time analyzing your website to make sure it produces quality content that users actually want to see. If an SEO company promises fast results for one low price, then stay away. It takes months and years for your website to get the best SEO results. 

Schedule a consultation with our Denver SEO company!

Before you pick the best SEO agency for your company’s overall goals and objectives while keeping the budget in mind, it is important to meet with all of the agencies to find the right fit. This agency will be an extension of your company and an integral part of improving your digital presence. Learn more about the SEO process by meeting with our Colorado SEO consultants today!