This simple free marketing tool is an underutilized software for companies in any industry that provides valuable insight to capitalize on local or national trending topics! 

What is Google Trends? 

Google Trends isn’t your average SEO tool. People in any industry, but specifically in eCommerce, Google Trends could be the leverage your SEO strategy needs. It lets SEO professionals and any other professionals for that matter, find the trending topics, related topics, keywords, long-tail phrases, to see if specific keywords are still trending, and trending topics on YouTube or Image Search! 

It populates the top trending search queries by country, state, and city. It shows how frequently Kim Kardashian or Taylor Swift is being searched for on Google. (Hint: a lot). 

Trends come and go, but the thing with most trends is that they continue to grow over time. A great example of this is digital marketing. Google Trends shows a steady increase in this search term over the course of 18 months. 

Source: Google Trends

The top related queries within this category include, but are not limited to the following keywords. 

• Agency digital marketing
• Digital agency
• Digital marketing jobs
• What is digital marketing
• Social media marketing

What does this show? It shows that Google search trends can provide valuable insights on what marketing content can be distributed, keyword research, and even advertising such as PPC ads can be focused around. 

How can companies and agencies alike utilize this free marketing tool to grab the attention of trends and grow with consistent trends?  Here’s how to use Google Trends for SEO. 

How to use Google Trends for SEO

1. Keyword research

One of the ways that Google Trends can be utilized is free SEO keyword research. Not only does it help you to see the trend within that specific keyword, but you can also compare keywords to see which topic is trending over another. 

Let’s compare Digital Marketing and Social Media Marketing for the past seven days in the United States. 

Source: Google Trends Digital Marketing vs. Social Media Marketing

The consensus is that agencies, SEOs, and marketers should be writing a bit more about digital marketing when utilizing trending topics, but let’s narrow it down to the Denver area. 

Source: Google Trends Digital Marketing vs. Social Media Marketing in Denver

Over the past seven days, digital marketing seems to be the trending search query, but which cities were searching for digital marketing versus social media marketing? 

Source: Google Trends Digital Marketing vs. Social Media Marketing by city

It appears that those in Boulder have been solely searching for digital marketing queries, while on the other hand, Aurora has been searching for a bit of social media marketing with their digital marketing queries!

2. Content marketing

As discussed above, this helps with keyword research which helps with content marketing, and because of this, marketers can update their old content with new keywords and a twist to freshen that evergreen content. 

This is one of the easiest ways to drive new traffic to your website, repurpose content, and will be meaningful for those reading the content! 

Once that older content is updated, what are related topics, or subcategories that are trending that would be valuable content for consumers and SEO strategies? 

If you are a company that specializes in bikes and bike repairs, you need to capitalize on seasonal trends and some of these seasonal trends that could be segmented from a basic idea. This basic idea, AKA evergreen content, can provide even more website traffic while providing the ability to capitalize on those trending topics with the possibility of this blog going larger than originally expected. 

3. Insight into consumer behavior 

When it comes to the Denver area and surrounding cities, this shows that business owners, VPs, marketers, and others are interested in Digital Marketing. Whether it is the awareness stage of the sales funnel or the final action stage, it is important to write content that consumers are interested in because that is really the whole point of digital marketing strategies. 

This gives a better understanding of what consumers are really interested in versus having to review a number of different analytics! 

Why not utilize a free marketing tool that provides content ideas and keyword research based on growing topics! 

Hire us! 

Denver Media Group has a collective of over 10 years in the digital industry from website design and development to SEO strategies. To start to grow your business in the digital realm, contact us today!