Adam Moserri, head of Instagram released a statement expressing that Instagram will be removing likes. Moserri said, “Heads up! We’ve been testing making likes private on Instagram in a number of countries this year. We’re expanding those tests to include a small portion of people in the U.S. next week. Looking forward to feedback!” 

Moserri, feedback is what you wanted, and feedback is what has been all over the internet for the past week. While both influencers and companies have been noticing their likes are now being hidden, we begin to question, how does this affect a company and digital marketing companies Denver? 

The reason behind it all  

Why would Instagram get rid of likes on their social media platform? It all starts with the humiliation of not getting enough likes on your Instagram story. As someone who uses this social media platform, how many times have you looked at the amount of likes your post has received? Or how about how many people have viewed your story? 

Our marketers know we have done this, and we can shamelessly call you out on this as well. It happens. It is all part of the Instagram game, and because of this, this is why Instagram is pulling likes from being public. 

A person who follows another account will not be able to click on others who like the image or see the amount of likes. It all will be completely hidden. However, the likes will still be noticeable on your own Instagram account. Moserri makes this choice in the notion of having less pressure and competition on Instagram. This will create the space to connect with others without any pressures. 

As a leading digital marketing companies Denver, how will this affect a company? 

How will this affect marketing? 

There are some mixed reviews on this when it comes to marketing. There are companies and marketing experts who love this idea and bring social media back to social media; on the other hand, influencers,smaller companies and businesses are starting to worry about this. Why? 

The number one thing when it comes to the Instagram Algorithm. The Instagram Algorithm that is implemented prioritizes content that is getting a considerable amount of engagement. What does this engagement mean? A post getting a number of likes and comments, but likes are going away? Yeah, this is the issue. 

When Instagram decided to get rid of chronological order of timelines and add in an algorithm as of recently, it created brand accounts to be hidden from the feeds of consumers. How does this content get noticed? With likes and engagement….

One Influener says, “You’re not getting the likes and you’re not getting the reach, and your content is not going as far. You’re taking away one of those pieces that is driving engagement, how is that algorithm going to work?” 

As one of the leading digital marketing companies Denver, our marketers are also wondering how this will all play out together. Other large companies are considering this a great thing for Instagram to do because it forces companies to create better content and for companies hiring digital marketing companies Denver to stop focusing on the vanity aspect of social media marketing. 

So, what is predicted to start happening? The paid social media will start to flood the feeds of consumers and consumers are admitting to hating ads. On the other hand, it could mean that companies have to step up their overall strategies. 

What now? We shall see!