Instagram stories is an Instagram feature where users can share content with their followers for only 24 hours. Social media agency Denver experts believe that sharing stories is a fun way to share what is happening at the moment with your followers, especially if you are a brand. 

Adding Instagram stories to your social media marketing strategy is worth the extra time. About 500 million people use Instagram stories on a daily basis. One-third of the most viewed stories are posted by businesses. 

Brands use Instagram stories to improve brand visibility, interact with their audience and reach even more people. The challenge that many brands have is figuring out what they will post on their Instagram. That is where our social media agency Denver experts are here to help you. Check out some Instagram story ideas you can try for your company. 

Instagram story ideas for your business 

Products

If you have products, Instagram stories can come in handy to advertise them. Increase your visibility by simply sharing your product posts on stories. People are flipping through their stories daily to keep up with their friends, family and favorite brands. They are more likely to see your posts while checking their stories. 

Show your employees

One of the social media trends for 2023 that brands should jump on is authenticity. Gen Z and millennials look to do business with authentic companies. Sharing behind-the-scenes looks at your workspace and showing employees can humanize your brand. You can share a more authentic side of your company by giving customers a behind-the-scenes look into how products are made, services are delivered or just what your office looks like on an average day.

Ask for feedback

The best way to improve your business is by listening to your audience. You can get feedback directly from your audience by using Instagram stories. This feature can be added to any of your Instagram stories, and users can leave a reply that goes into your direct messages. Then you can reply to any questions they might have privately if needed. 

Share resources and content

Do you provide your followers with valuable content like podcasts, blog posts or videos? Make it easier for them to see your newest addition by sharing it in your stories. Instagram stories now allow you to add links to those posts, making it easier to get people to click and engage with your posts. Do not forget to use this opportunity to encourage people to subscribe to your channel, newsletter or podcast.

Highlight customers’ posts

81% of retail shoppers do online research before buying a product. You can make it easy for customers by highlighting your customer reviews or testimonials. Share the posts your company is tagged in to show someone using your product or service. Displaying your earned media will better build your reputation and increase the likelihood of people trusting your brand. 

Let a social media agency Denver expert manage your company’s Instagram account!

At Denver Media Group, we have digital marketers who can manage your company’s social media, from creating posts to tracking your progress. Contact us to learn about our services.