In the highly competitive construction industry, securing local clients is crucial for business growth and sustainability. Local SEO (search engine optimization) can be a game-changer, helping construction companies attract nearby clients by improving their online visibility in local search results. 

Why is local SEO important? A statistic found that 60% of smartphone users contact businesses directly from local search results. If your website does not show up in search results, then you could be losing potential customers. 

Our Denver SEO specialist shares actionable tips on how to optimize your website for local SEO and dominate your area.

Local SEO Tips for construction companies

Claim and optimize your Google Business Profile listing

Google Business Profile (GMB) is a free tool that helps businesses manage their online presence across Google, including Search and Maps. For construction companies, having a well-optimized GMB listing is essential for local SEO.

Action steps:

• Claim your listing — If you haven’t already, claim your business on Google My Business.

• Complete your profile — Ensure all information is accurate and complete, including your business name, address, phone number and website.

• Add photos — Upload high-quality photos of your projects, team and office to enhance your profile.

• Gather reviews — Encourage satisfied clients to leave positive reviews, as they significantly impact local search rankings.

Use local keywords

Incorporating local keywords into your website content helps search engines understand the areas you serve, increasing your chances of appearing in local search results.

Action steps:

• Identify local keywords — Use tools like Google Keyword Planner or Ahrefs to find relevant local keywords. For example, instead of “construction services,” use “construction services in [Your City].”

• Optimize content — Integrate these keywords naturally into your website’s content, including page titles, meta descriptions, headers and body text.

• Create location-specific pages — If you serve multiple areas, create dedicated pages for each location, optimizing each page with local keywords.

Ensure consistent NAP information

NAP stands for Name, Address and Phone number. Our Denver SEO specialist believes that consistency in NAP information across all online platforms is crucial for local SEO.

Action steps:

• Audit your listings — Check all online listings, including your website, social media profiles and directory listings, to ensure your NAP information is consistent.

• Use structured data markup — Implement structured data markup (schema) on your website to help search engines understand your business information.

Create local content

Producing content that addresses local interests and issues can enhance your local SEO efforts by making your website more relevant to local search queries.

Action steps:

• Blog about local projects — Write blog posts about your recent projects in the area, highlighting the challenges and solutions.

• Local guides and tips — Create content that provides value to your local audience, such as “Top Construction Tips for Homeowners in [Your City].”

• Community involvement — Share news about your involvement in local events, sponsorships or community service.

Optimize for mobile

A significant number of local searches are conducted on mobile devices. Ensuring your website is mobile-friendly is essential for capturing these users.

Action steps:

• Responsive design — Implement a responsive design that adjusts seamlessly to different screen sizes.

• Fast loading speed — Optimize your website’s loading speed by compressing images, using a content delivery network (CDN) and minimizing code.

• Simplified navigation — Make sure your website’s navigation is user-friendly on mobile devices.

Build local backlinks

Local citations are mentions of your business on other websites, including directories, social media platforms and local blogs. They help improve your local SEO by establishing your business's presence in the community.

Action steps:

• Submit to local directories — List your business in relevant local directories such as Yelp, Yellow Pages and industry-specific directories.

• Engage with local media — Get featured in local news articles, blogs or business associations to build authority and local citations.

Hire one of the best Denver SEO specialists to increase your online presence!

Optimizing your website for local SEO is a powerful way to attract nearby clients and dominate your area in the construction industry. By claiming and optimizing your Google My Business listing, using local keywords, ensuring consistent NAP information, creating local content, optimizing for mobile and building local citations, you can significantly improve your online visibility. At Denver Media Group, we specialize in helping construction companies enhance their local SEO efforts. Contact us today to learn how we can support your business growth.