Most customers' buying journey starts on search engines. 81% of consumers go online to find information and answer any questions about a product or service before going in-store. If you want to increase brand awareness and leads, then start using pay-per-click advertising. Our pay-per-click marketing Denver team has created this helpful beginner's guide on how to do PPC advertising. 

Pay-per-click advertising 101

Pay-per-click (PPC) is a digital marketing strategy that allows advertisers to only pay when a user clicks on their ad. This type of advertising is typically found on popular search engines such as Google and Bing. By utilizing PPC, businesses can effectively attract targeted traffic to their site, drive sales and generate inquiries from potential customers.

Steps for starting pay-per-click advertising

To start pay-per-click advertising, choose a marketing channel like Google Ads or Bing Ads. Google Ads is popular and customizable. You can start your pay-per-click advertising campaign by signing up for an advertising account, creating targeted ads with keywords and setting a maximum cost per click. 

You only pay when someone clicks your ad, making it a cost-effective method for boosting your online presence. Companies can do PPC advertising themselves or outsource to a pay-per-click marketing Denver expert. They can manage your campaigns while you focus on other aspects of your business. 

What determines if your ads will show

Prior to a search engine showcasing your ads, it puts your ads on an auction and ranks your ads based on various factors. Among these factors are the maximum cost-per-click (CPC), the quality score and the ad rank. In order to determine the quality score, ad relevance, expected click-through rate (CTR) and landing page experience are all taken into consideration. This ensures that the ads displayed are pertinent, engaging and provide a positive user experience.

The benefits of pay-per-click advertising

Directly targeting potential customers

With pay-per-click advertising, you have the ability to specifically target your ideal audience by taking into account various factors such as their demographics, interests and the specific keywords they use in their search queries. This allows for a more refined and focused approach to marketing, ensuring that you are reaching the right people with your message.

Get fast results 

If you are looking for a fast way to drive traffic to your website, pay-per-click is helpful. This form of advertising uses keywords and places the ad on top of the search results when users search for those keywords or phrases. Unlike SEO, PPC advertising can give you fast results. The only downside is that you get these results based on how much money you are willing to spend.

Allows for easy tracking

One of the most notable benefits of utilizing online advertising is the capability to meticulously track the results of pay-per-click campaigns. When it comes to improving your overall advertising strategy, this level of insight provides valuable information necessary for making informed decisions. By having access to detailed data on how users interact with ads, businesses can optimize their campaigns for maximum effectiveness and ultimately achieve better outcomes.

Provides cost-effectiveness

If you are looking to get the most out of your advertising budget, pay-per-click (PPC) is the ideal method. With PPC, you have the ability to set your own budget and easily make modifications based on Google's suggestions. By utilizing PPC advertising, you can ensure that your business is reaching your intended audience and maximizing your return on investment.

Let the best pay-per-click marketing Denver company handle all your PPC!

Kickstart your pay-per-click advertising with Denver Media Group! Our pay-per-click experts can manage all of your company’s ads. We help provide the immediate ROI that your company is searching for. Contact us to get started!