When you begin the process of having a website designed, you’ll be inundated with a myriad of questions. Getting to the root of your business will aid in making a functional, informative and successful website.

What questions will a web design company ask?

Give us the basics.

It goes without saying, a design and development company will need your company name, where you’re located, contact information, and where you plan to be in the future. While this does seem like common sense, it’s extremely helpful for any local SEO strategies that will be utilized in the development project.

Other preliminary questions include:

Do you already have a URL for your business?
If not, do we need to buy one for you?
Do you have email addresses for your business?

What is your deadline?

It’s important for realistic expectations to be set from the get-go. Keep in mind, web development companies often have multiple projects in the works at one time.

Additionally, each project is different in services needed, technology applied and support given. By being upfront in your initial consultation, your development company can tell you if the deadline is feasible or not.

Tell us about your company.

The “personal statement” of your company distinguishes your business from others like yours. By giving a good, in-depth description of your company, a development company like ours can assess the most successful way to make a strong impression on your website visitors.

Don’t know what to say? Be personal, yet professional. Start with what makes your company stand out from the competition and drive home the point of why it’s the right fit for your target audience. Also, reflect on your business’s skills and how they directly reach your audience.

What do you want from your website?

Does your company strive for brand awareness? Maybe improving its online image? Or, is it simply to sell more products?

Oftentimes, these objectives can be identified by understanding the problems you currently have and the solutions for them. Have you gotten feedback from your clients in the past regarding your website? Perhaps, you’ve gotten feedback from your clients regarding your services.

The knowledge you receive from your customer base, in any context, is a great way to identify the expectations they have for your website. You’ll start to analyze how you can appease them, while also staying true to your business.

What do your clients want from your website?

As mentioned above, a customer’s insight can be impactful when designing a website. We understand how a business can become attached to the information they portray online. However, at the end of the day, it’s the client who needs to be happy in the long run.

We highly suggest recruiting a handful of trusted and unbiased users to offer constructive criticism on the website you already have. Use their feedback to determine what would make a better user experience overall. Once their feedback has been assessed, your web development company can put those needs into action.