Your small business, startup or Fortune 500 company would not be here today if you hadn’t rolled up your sleeves, worked all day and night, went to investment meetings and continued to grow it into what it is today. As the digital world continues to advance and as social media platforms continue to change, digital marketing isn’t what it was even two to six months ago. 

It’s not uncommon, however, for businesses to assume digital marketing is a DIY job. With everyday consumers having free, personal access to social media, email and WordPress accounts, it’s easy to discount the true value of professional digital marketing.

Does a business need extensive tools and marketing funnels to send an email or post on social media? Technically no. The Internet is as accessible as ever and it is free to create a social media page. However, just because a Facebook page was created and there are 10 likes on every post, is it effective? 

Hiring a Denver digital marketing agency like Denver Media Group who handles all of your digital marketing strategies from cross-posting on multiple platforms, content marketing efforts, email marketing strategies and search engine optimization (SEO) strategies that are in place. 

The thing with digital marketing is that it is so much more than posting on your Facebook account or naming your website images appropriately. Those are some of the easy parts! Digital marketing is about data-driven objectives, assessing your audience, understanding how consumers shop, understanding why they shop, finding where they access information and what they do with it.

It is important for a company to understand that for every post on social media - for every search that takes place on Google - there is an extensive amount of research, data and intent that goes behind it. 

When hiring a digital marketing agency, you are not just hiring a person to take a task off your plate. You are hiring a team of experts who are passionate about brand awareness, reputation, results and expanding your territory online.

Why hire a Denver digital marketing agency?

Competition is fierce 

Because you have competition and it's not the local competition that most companies are familiar with. The digital era leads to a national competition that companies are not even aware of. 

There are over 5.6 billion Google searches a day. There are thousands of other companies in the local and national markets that are your competitors. This is because the digital world gives consumers access to thousands to millions of brands and companies at a single click of a button or opening of a social media app.

Because websites, email campaigns, SEO and social media must all work together in different ways - and you just don’t have time for that.

Instead of spending money on employee on-boarding, contract an outside professional. Instead of spending time learning the ropes of social media or email campaigns, hire a team that already has the knowledge base. Instead of stressing about the lack of time you have for digital marketing, seek out an expert that has dedicated time for it.

You don’t know where to start 

You just aren’t sure where to even begin. With SEO, social media marketing, email marketing campaigns, a plethora of new social media apps created each day and a lack of how Instagram or Tweeter even works, it is overwhelming. 

The thing with digital marketing is to never just wing it. You can wing presentations, meet and greets, a dinner with your in-laws and a birthday party, but not digital marketing because bad marketing is an expense that companies cannot afford. 

If you don’t have time, patience or manpower to figure out why consumers are not following you online, you need an agency. 

You have a small marketing budget 

There is nothing wrong with a small marketing budget, but the thing with small budgets is that they need to be optimized. A small budget can be effective and profitable, but it has to be strategically mapped out. 

It is actually cheaper for companies in the long run to work with an agency or find an expert than to go the DIY route. This is because learning the basics of SEO alone takes 83 hours without the 20 hours a week in blogging content that you also need to be successful at. Oh, don’t forget about keyword research, backlinks, website maintenance, social media posts, goal tracking and different marketing technology that will help you along the way. 

An expert digital marketing agency is kind of like a sandwich. Always better when someone else makes it. As quickly as technology continues to change and advance our world and business strategies, your company cannot afford to fall behind. 

While word-of-mouth marketing is still an important part of traditional marketing strategies, provide your company with a competitive advantage and continue to stay competitive for your client’s and customer’s needs as well. 

It isn’t always about beating your competitors, but staying competitive so that consumers never want to leave and go with your competitors. Contact Denver Media Group the leading Denver digital marketing agency today!