Email marketing is a powerful tool for businesses to connect with their audience, drive engagement and boost sales. Reports found that for every $1 spent on email marketing, marketers make $42. 

However, if not executed correctly, it can quickly become a wasted effort. Our email marketing Denver team has some telltale signs that your email marketing strategy might be underperforming and what you can do to turn things around.

Signs your email marketing sucks

Low open rates

If your open rates are consistently low, it’s a clear sign that your subject lines aren’t compelling enough to grab your audience’s attention. A low open rate means your emails are either not interesting or relevant and are getting lost in your subscribers' inboxes.

Solution: Experiment with different subject lines. Use A/B testing to determine what type of subject line resonates best with your audience. Personalize where possible and consider using emojis or provocative questions to entice readers to open your emails.

High unsubscribe rates

A high unsubscribe rate indicates that your content isn’t meeting the expectations or needs of your audience. If people are consistently opting out, our email marketing Denver team believes it’s time to reassess your strategy.

Solution: Ensure your content is valuable and relevant to your audience. Segment your email list to tailor content to different groups. Ask for feedback to understand why people are unsubscribing and make necessary adjustments based on their responses.

Low click-through rates (CTR)

Low CTRs suggest that while your emails are being opened, the content isn’t engaging enough to drive further action. This could be due to a lack of clear calls to action (CTAs) or unappealing content.

Solution: Make sure your CTAs are clear, prominent and compelling. Use strong, action-oriented language and ensure the content leading up to the CTA is engaging and relevant. Visuals can also help break up text and make your emails more appealing.

Poor deliverability

If a significant portion of your emails is bouncing or being marked as spam, your deliverability is suffering. This means your emails aren’t even reaching your audience’s inboxes.

Solution: Regularly clean your email list to remove inactive or invalid addresses. Ensure your email practices comply with anti-spam laws and best practices. Use double opt-in processes to confirm subscriptions and build a more engaged email list.

Low conversion rates

If your emails aren’t leading to conversions, it’s a sign that your strategy is falling short of its goals. This could be due to a disconnect between your email content and the landing pages you’re directing people to.

Solution: Align your email content with your landing pages to ensure a seamless user experience. Test different email formats and offers to see what drives the most conversions. Ensure your landing pages are optimized for conversions with clear, concise messaging and easy navigation.

Lack of engagement metrics

If you’re not tracking engagement metrics or don’t know how your emails are performing, you’re essentially flying blind. Without data, you can’t make informed decisions about your email marketing strategy.

Solution: Use an email marketing platform that provides detailed analytics. Track metrics like open rates, click-through rates, conversion rates and bounce rates. Regularly review this data to understand what’s working and what isn’t, then adjust your strategy accordingly.

Skyrocket your email marketing to success with our email marketing Denver services!

Email marketing remains one of the most effective ways to reach your audience, but only if it’s done right. By recognizing and addressing these signs of underperformance, you can refine your strategy, improve engagement and drive better results. At Denver Media Group, we’re here to help you optimize your email marketing efforts and achieve your business goals. Contact us today to learn how we can support your email marketing strategy and boost your overall digital marketing performance.