The average person spends 147 minutes, or nearly two-and-a-half hours, on social media daily. That is a lot of time in which potential customers could be seeing your brand. Many companies have made social media a vital part of their overall digital marketing strategy because of this. One industry that has benefitted the most from social media advertising is the agricultural industry. 

Social media is a crucial part of digital marketing for the Colorado agriculture industry. It helps companies reach their target market, build an audience and provide customer services. If you want to learn some ways that social media marketing services in Denver can help agriculture and business, check out this guide.

Social media marketing for agriculture and business 

Choose the right platforms

If you already have a marketing strategy in place, you have probably already created customer personas. Go back and review those personas and think about which social media platforms your target audience would be most likely to use. Then focus on using those social media platforms. Some good social media platforms for agriculture and business are:

• Facebook

• Instagram

• Twitter 

• LinkedIn

Share industry news

Your main target audience for agriculture and business is probably farmers, investors and other people involved in agriculture. You want to provide those people with valuable content. That is where sharing industry news can assist. This information can be your own blog posts about your industry tips and findings, or they can be articles from other reliable sources. Sharing industry news will give people a reason to hit follow. 

Engage with others

The thing about social media is that it is designed for people to be social. You do not just want to post on social media and forget to interact with your audience. Your social media marketing strategy should include interacting with others in your community to help increase digital engagement. You can engage with others by responding to comments on your posts, commenting on other people’s posts and answering direct messages.

Keep a social media calendar

Aside from engaging with your followers, you should also want to post regularly. You can ensure you post consistently by creating a social media calendar. This is a tool that helps you plan upcoming posts for all your social media platforms. Aside from helping you outline your posts, it can also help you avoid mistakes by catching grammatical and spelling errors.

Accomplish all this with social media marketing services in Denver!

At Denver Media Group, our social media experts can help you design a social media strategy that fits your company’s marketing goals. Then we oversee this strategy which includes content creation and managing social media accounts. Reach out to learn more about our social media marketing services.