Social media is always evolving. People’s wants and needs are constantly shifting and changing throughout the year. Social media trends that worked in the beginning of the year, might not work towards the end. 

Companies should stay on top of the recent social media trends to make sure they are reaching as many people as possible. 

Our Denver social media agency has gathered some of the top social media trends that we have seen throughout the first half of the year. Use these trends to readjust your existing social media strategy. 

Social media trends in 2023

More original video content

We predict that there will be a decrease in copy-and-paste video content on Instagram and TikTok's For You pages. Instead, users will gravitate toward more original content, such as “get ready with me” videos. Social media users are seeking authentic, longer-form content. Companies will face the challenge of making their content stand out amidst the competition.

Instagram algorithm changes

Staying up-to-date with Instagram changes is crucial, as it is a widely used social media platform. In 2022, Instagram had announced its focus on prioritizing Reels over photos. However, Adam Mosseri from Instagram has recently stated that there will now be a balance between the two. 

It is recommended that users incorporate both Reels and photos into their social media strategies to encourage engagement and community building. If your goal is to increase brand awareness and reach, then using Reels may be the best option. Conversely, if you want to enhance engagement, sharing more photos is a good idea.

Increase in user-generated content

A current trend is to shift from generic stock images to user-generated content (UGC), which includes photos and videos created and shared by online users. According to a recent study, 79% of people consider UGC to be highly influential when making purchasing decisions. Therefore, investing in UGC could help boost your outreach and engagement.

Use keywords in social media posts

It is reported that almost half of Gen Z prefers to search on Instagram and TikTok rather than Google. As a result, many companies have begun incorporating keywords into their social media posts. By optimizing your social media content with appropriate keywords, you can increase the likelihood of your posts being discovered by your intended audience. It is recommended to create a list of targeted keywords and then use them to develop social media content.

Privacy and data protection

As we continue to move through 2023, privacy and data protection will remain crucial for social media users and businesses alike. Social media platforms will introduce better privacy settings and measures to address user concerns and comply with new regulations. Users will demand more control over their personal data, prompting social media networks to prioritize user privacy and implement stricter data protection measures. This will foster trust and create a safer online environment.

Increase your social media reach with the best Denver social media agency!

Our team of digital marketing experts can assist you in staying ahead of the competition by using the latest social media trends. We specialize in managing social media platforms, developing effective strategies and executing paid social media campaigns. If you're ready to get started, contact us today!