It is no secret that everyone needs flooring in their residential or commercial space. As the industry is predicted to grow over six percent in the next year, consumers are going to continue to purchase your products and need new floors. 

Why would any flooring company implement online marketing strategies and presence? The first and foremost reason is to continue to bring in new customers! Research shows that 87 percent of shoppers start their journey online, and with local SEO continuing to increase each year, it is imperative that flooring companies ensure to implement online marketing and specifically SEO! 

This is why SEO is one of the top online marketing for flooring companies moving forward! 

What exactly is SEO? 

SEO, also known as Search Engine Optimization, is the process of ranking in search engines through on-page and off-page strategies on a company’s website. These on-page and off-page strategies can include the following. 

How can it help your flooring company? 

1. Brand awareness 

Investopedia defines brand awareness as “...a marketing term that describes the degree of consumer recognition of a product by its name. Creating brand awareness is a key step in promoting a new product or reviving an older brand.” 

Before a company can continue to bring in more consumers, consumers have to start to trust and know who the company is. A great analogy of branding is regarding building a home. You have to start with the foundation and continue to build it to have a strong home, and in this sense, all of this makes a strong brand. 

This helps with website traffic, and in return, the correct website traffic can help with the two points below. 

2. Get your in front of the right audience 

Not only does it matter that you are getting website traffic, but the website traffic has to be from the right audience. It is all about relevancy in Google. If you are a polished concrete flooring company, and you are ranking for search phrases such as “laminate flooring”, then the wrong audience will be heading to your website. 

The first step in the process is to make sure that your website is ranking for the right keywords. As stated above, the wrong ones will never turn consumers into customers! 

3. Turn a consumer into a customer

What’s the entire purpose behind implementing any online marketing for flooring companies? A return of investment! To ensure that your company can continue to put more flooring down for residential and commercial spaces, the consumers have to hit that final “contact us” or “purchase now” button on the website. 

This is done through a process known as a customer journey. In these moments, listed above, the final action is in the final process of the journey known as acquisition.

This is a top-of-mind goal when it comes to marketing strategies, but the first two are just as important, because, without them, this last step would never happen! 

Continue to implement the right flooring into new spaces and turn new customers into loyal customers with the right SEO strategy! 

For more information regarding SEO or our other digital strategies, contact us today!