Thanksgiving is the kick-off holiday to the busy holiday season. Around this season, people travel more, take vacation time and begin their holiday shopping. Grabbing people's attention around this time can be difficult, especially because other businesses are trying to do the same. 

Suppose you want your business to stand out from this noisy competition. In that case, you should take advantage of the gratitude and goodwill associated with Thanksgiving to connect with your customers deeply and boost your sales. Here are some creative Thanksgiving marketing ideas tailored for small businesses from our digital marketing Denver team. 

Thanksgiving marketing ideas

Show gratitude with thank-you discounts

Thanksgiving is a perfect time to express your appreciation to loyal customers. These are the customers that continually come back and purchase your products. It is important to show them gratitude, because loyal customers spend on average 33% more on an order than other customers. 

You can thank them by sending out personalized thank-you emails, along with exclusive discount codes. This discount can be a percentage off their purchase, give them free shipping or a free product. It acknowledges their support but also incentivizes them to make a Thanksgiving purchase.

Share stories of giving back

Thanksgiving is about giving back and showing appreciation. You can help showcase your business in a different light by sharing some stories of your business giving back.  

Nearly two-thirds of people believe that it is a company’s responsibility to give back. Your business can give back by volunteering, donating to a local charity or supporting a food drive. Showcasing your contributions helps humanize your brand and align it with values that customers appreciate.

Create Thanksgiving-themed content

Content is a powerful tool to help you connect with your target audience and tug on their heartstrings. Businesses should produce meaningful and thoughtful Thanksgiving content. This kind of content can be incorporated into all your content from social media posts to emails. 

Develop blog posts, infographics or videos that center around Thanksgiving. Offer cooking tips, share family stories or provide ideas for decorating a Thanksgiving table. This content not only engages your audience but also positions your brand as a helpful resource.

Thanksgiving email campaigns

One easy way to reach your audience is through email. Whether you are trying to thank your customers for a good year or promote a sale, email is a good way to do it. A report found that 20% of online holiday site visits come from email. 

Whether your goal is to raise brand awareness or drive sales, craft heartfelt Thanksgiving-themed emails that convey your gratitude and showcase special Thanksgiving offers. Include compelling visuals, such as autumn-themed graphics and images of Thanksgiving feasts, to create an emotional connection with your audience.

Hire a digital marketing Denver company to grow your digital presence!

Thanksgiving is a time of reflection, gratitude and togetherness. Small businesses can leverage this sentiment to connect with their audience and increase sales. If you need extra help creating and managing your company’s digital marketing, then hire Denver Media Group. Contact us to get started!