Digital marketing describes all the marketing activities that occur on the Internet. It uses digital channels like email, social media, websites and search engines to promote products, services or causes. Having solid digital marketing is crucial for businesses nowadays, and Denver marketing and media services can help.

The reason why your company needs to be online is that 63.1 percent of the world’s population is online. Whether your potential customers are scrolling through their social media feed or looking through their email inbox, you want to ensure they see your brand’s name. 

The first step that anyone is looking to improve or start on their digital marketing is learning the benefits this kind of digital marketing can provide. Our Denver marketing and media services team has gathered the top reasons why you need digital marketing.

The benefits of digital marketing and e-commerce

Directly targets your audience

One of the most cost-effective ways to reach your target audience is through digital marketing. The reason is because digital marketing allows you to target your audience directly. Whether it is through a social media post or advertising, you are more likely to reach people who are truly interested in your product or service. 

The first step that every company should take is figuring out its target audience. A target audience is the group of people who will most likely be a customer of your business. Some things to consider when finding a target audience are:

• Age

• Gender

• Career

• Location

• Subculture 

• Hobbies and interests

Reduces wasteful spending

As stated above, digital marketing helps you directly target your customers; by doing this, it helps reduce wasteful spending. It saves you money by not spending money where you are less likely to generate leads. 

Traditional marketing is more likely to target a broader audience that may not resonate with your product or service. Some ways you can increase your lead generation are:

• Choosing the right digital channels

• Using the right keywords for SEO

• Segment your email marketing

• Creating digital advertising

Analyze your analytics 

Aside from creating digital marketing campaigns, you also need to analyze those results. The good thing about digital marketing is that you can track everything with online tools. For example, you can track who buys your products, sees your ads and even how users navigate through your website. 

However, it is important to note that not all digital marketing metrics should be measured. Here is a list of digital marketing metrics that are worth the time and effort of tracking:

• Traffic from channels

• Conversions

• Trends in searches

• Click-through rates

• Response rate 

Grow your company's digital presence with our Denver marketing and media services!

Whether you are a startup looking to establish an online presence or a company looking to expand the presence you already have, Denver Media Group is here to assist! Our team of experienced digital marketers can help you create and bring that digital marketing strategy to life. Contact us to get started.