The holiday season is a goldmine of opportunities for engaging with your customers via all your marketing channels, especially email. As the digital space gets noisier, ensuring your holiday emails not only reach the inbox but also spark joy and drive clicks is more crucial than ever. Our email marketing Denver team is here to dive into some essential do's and don’ts of holiday email marketing to keep your campaigns merry and bright!

Do: Personalize your messages

Start with personalization. In the sea of holiday promotions, a personalized email stands out. Use your customer’s name, reference past purchases, or suggest products based on their browsing history. This isn’t just about being nice; personalized emails deliver 6x higher transaction rates. So, whether it’s a simple greeting or tailored product recommendations, personal touches can significantly boost engagement.

Don’t: Overwhelm with frequent sends

While it's tempting to increase your email frequency during the holidays, bombardment can lead to higher unsubscribe rates. Balance is key. Ensure your email calendar spreads out communications and mixes promotional emails with valuable content. Remember, the goal is to keep your audience engaged, not annoyed.

Do: Optimize for mobile

With over half of all emails opened on mobile devices, mobile optimization is non-negotiable. Ensure your email design looks great and functions flawlessly on all devices. Use responsive templates, keep subject lines short and sweet and place important links or call-to-action buttons within easy reach of a thumb scroll.

Don’t: Neglect the subject line

Never underestimate the power of a compelling subject line. It's the first impression and decides whether your email gets opened or ignored. Use engaging language that captures the essence of your message. Avoid generic phrases like “December newsletter” and instead opt for something punchy and festive that sparks curiosity or urgency, like “Unlock your holiday surprise now!”

Do: Leverage segmentation

Segment your email list based on customer behavior, demographic data, or purchase history. This allows you to tailor your messages more precisely and increases the relevance of your emails. For instance, sending gift guides based on age or interests can help your customers find the perfect holiday gifts, increasing both satisfaction and sales.

Don’t: Forget A/B testing

What works for one segment of your audience may not resonate with another. Implement A/B testing on your subject lines and email content, and send times to discover what yields the best results. Continuous testing and optimization can transform a good holiday campaign into a great one.

Do: Create urgency and include clear CTAs

The holiday season is fleeting, so creating a sense of urgency in your emails can motivate quicker action. Use phrases like “Limited time offer” or “While supplies last” to encourage prompt responses. Also, ensure your calls-to-action (CTAs) are clear and direct. Whether it’s “Shop Now,” “Claim Your Gift,” or “View Holiday Deals,” your CTA should be prominently displayed and easy to find.

Don’t: Skimp on the holiday spirit

Finally, infuse your emails with holiday cheer. Whether it’s festive graphics, holiday-themed copy, or special promotions, make sure your emails contribute to the seasonal excitement. This not only enhances the shopping experience but also strengthens your connection with customers.

Create click-worthy emails with the best email marketing Denver agency!

Mastering the do’s and don’ts of holiday email marketing can set your brand apart during the most wonderful—and competitive—time of the year. Keep these tips in mind to craft delightful, effective campaigns that not only drive sales but also build lasting relationships with your customers. Happy emailing, and here’s to a prosperous holiday season! Contact us to get started!