It is no surprise that the first thing a potential customer sees before setting foot in your door is your website. People are using search engines to find the nearest business or nonprofit services. So, the first impression of your website matters. 

According to a Stanford report, 75 percent of people base the credibility of a business on how its website looks. If your website’s design looks outdated or hard to navigate, people are less likely to do business with you. 

Here is a helpful guide to understanding why web design is vital for business and why you should hire one of the best Denver web design companies.

Web design definition

The term web design is used to describe the process of planning, conceptualizing and arranging content online. It also includes web apps, mobile apps and user interface design. 

How often should businesses redesign their websites

Technology and trends change just as fast as seasons. When it comes to websites, that is no exception. Denver web design companies suggest that you redesign your site every two to five years.

If your website’s design is older than five years, it is more likely to miss out on user-friendly features. Web design trends are constantly changing, so it is important for businesses to always be on the lookout for new trends to redesign their websites.

Why web design is important for business

In today’s competitive market, businesses need to have more than just a website and hope for the best. They need to make sure it is designed to achieve all their goals. As one of the best Denver web design companies, here are some reasons why web design is important for business. 

Improves Google rankings

When your customers are searching for your products or services on the Internet, you want your website to show up. Having an SEO strategy and a well-designed website can improve your website rankings. Reports state that over 90 percent of people do not go past page one of Google search page results. Some ways to make your website SEO-friendly using web design is by making your site:

• User-friendly

• Mobile-friendly

• Making content easy to read

• Optimizing images for search engines

• Using easy navigation

Builds credibility for your business

Have you ever clicked on a website that is misdesigned? Did you do business with it? Probably not. When it comes to checking a business’s credibility, people take into consideration the website's design. Some ways to make your website look more credible:

• Adding trust seals and certificates 

• Provide detailed and transparent policies

• Add customer service contact information

Increase your leads

If you want to increase the leads on your website, then you need a well-designed website. Having a good design makes it easy for customers to find what they are looking for on your site and increases the likelihood of them returning. Some things web design that increase your sales include:

• Having clear calls to action (CTAs) 

• Using high-quality visuals

• Organizing your navigation for optimal use

Hire one of the best Denver web design companies!

Whether you want to redesign your website or build a new one, let Denver Media Group handle it. Our web designers and developers can create any type of website you could ever dream up. Come see why our client retention rate is a mind-blowing 98 percent. Contact us today!