Instagram is a valuable asset of the social media marketing strategy because of its popularity within a large range of audiences. Not only because of this but also because of its growing popularity with over one billion active users and continuous updates that feed the wants and needs of its users. 

As Instagram continues to update its features and provide newer and better abilities, one of these new features deals with finding content, businesses and other consumers with “keywords.” This is all about the Instagram keyword update. 

Why is the update released at the perfect time? 

Instagram keyword update 

The fact that this update has been released on Instagram at a moment that recent posts are being blocked is the perfect time for any Denver SEO agency! 

The Instagram keyword update is the first step in the integration of “SEO keywords” and social media platforms. While many companies implemented their SEO keywords and phrases on their social media pages with hashtags and search capabilities on said platforms, this takes the SEO strategy to another level, but SEO on social media level? 

Now, it is important to understand that Instagram is not a search engine and will never be one, by the same notions of “keywords” could be used as an advantage with this update. 

Here’s what Instagram keywords are, SEO keywords and the biggest difference. 

Instagram “keywords”

Now, while Instagram is implementing “keywords” into their search capabilities on the social media platform, these really aren’t “keywords” in the same sense as SEO keywords. This is because there are some stipulations when it comes to typing these keywords into the platform and finding content. 

These keywords are limited to general interests and topics within the platform itself, and the type of content with captions as well. It is not a “pure keyword” as social media today explains, but instead of always having to find content or accounts based on hashtags or location, you now can find the content, and a wider range of said content, based on simply using keywords! 

This does not mean you want to remove hashtags, in all reality, the hashtags are still an important part of your Instagram bio! However, if you have been omitting keywords from your captions and post content, it might be time to start adding that now! 

SEO keywords 

Our Denver SEO agency always speaks about the importance of keyword and keyword research in the SEO industry with each strategy. This is because the properly selected keywords are the main factor of qualified lead generation and website traffic to a company’s website. 

The “keywords” on Instagram are very broad, general search phrases instead of hashtags. This means that someone who is searching for “#MileHighCity” now is only searching for “MileHighCity” which gives hashtags, personal and business profiles, top posts and recent posts, once those posts are available again. 

The similarity between the “keywords” on Instagram and the keywords used in SEO research is based on the same notion of relevant content that consumers want to engage with, but these keywords on Instagram will not help with your SEO strategy. 

They could help with a plethora of other notions on the app itself such as followers, engagement and more notions, but yet again, the only thing that helps with organic SEO strategies is the proper strategy in place on a search engine.