Our Colorado SEO experts have been in the industry for years and years. With more and more business meetings and conversations with others at networking events, it can be scary to hear the myths that consumers and decision-owners believe from “experts.” 

Put down the SEO book for dummies and let us debunk common myths. 

SEO is Voodoo 

There are always going to be “experts” in an industry who have no place to call themselves an expert. At one point, we were all learning, but it is those who never learn the best practices and methods that give Colorado  SEO experts a bad reputation. Because of this, sometimes SEO is referred to as being voodoo, witch magic! 

The process of SEO is not voodoo (well maybe a tiny bit) it is an extensive process for those who practice the right strategies. How is it possibly voodoo magic? That is because an SEO expert is expected to know what people are searching. So, maybe there is a voodoo Google doll in the backroom, but it is a trustworthy individual who understands the ever changing SEO trends, industry and algorithms. 

Stop calling our profession voodoo magic without seeing the doll. 

SEO is dead! 

He wrote an SEO is dead blog. SEO will never be dead. Will SEO change over the course of decades, yes because that is what it has always done! SEO has been around as long as the Internet has been around, which if you think about that, SEO can legally drink! SEO is always going to exist but the strategies will evolve with technology. 

Paid search will rank you

Yes, paid search will rank you, but it will not rank you over time. It will keep your ranking for the duration of the advertisement. If a website is to rank on the first page of search engines, the proper Colorado SEO strategies should be in place. A combination of paid and organic search is one of the best methods for ranking.  

Google states, “Google’s first responsibility is to provide search users with the most relevant possible results. If businesses were able to pay for higher rankings in the search results, users wouldn’t be getting the information they’re looking for.” 

What does this mean? Organic SEO is not dead and is a necessity. 

One and done

Often times there is this common myth that once SEO strategies have been implemented that is the end. Those strategies will take care of themselves, right? Wrongo Jimmy boy! (Joker reference). If there was a magic spell or voodoo doll that would allow a website and Google to just rank for keywords one time, there would be no experts. 

There are billions of search queries conducted each day which means there are billions of opportunities out there. Those quick wins, long-tail keywords and backlinks. All the possibilities with the RIGHT strategies. An example of different type of ways a keyword can be used:

• Colorado SEO

• Colorado SEO experts

• Colorado SEO consultants

• Colorado SEO consulting

• Colorado SEO agency

The list goes on and on and on. SEO is a long-term investment that company’s will reap the rewards IF they stick with it. 

The issue with these myths is that there are “experts” who are using these myths to help companies all over the U.S. In the SEO industry, this is called Black Hat SEO and those who are following these strategies lose over time.