There are several misconceptions when it comes to social media marketing. Oftentimes, they come from only having a personal experience with social platforms as opposed to business experience with social media.

Most social media myths are circled around the investment and experience it requires. Today, we’re unpacking the two biggest social media myths.

Myth One: Social media marketing can be done for free.

While traditional marketing strategies (television, billboard, etc) can be pricey, social media marketing isn’t free. Though signing up to use these platforms for your business is free, there are still many costs that come along with it.

We’ve all heard the phrase, “time is money”. And that’s the truth. Whenever content (videos, images, infographics, etc) is created for social media, it requires the time of whoever creates it.

Proper research for your brand, your audience, and where they reside on social media platforms also takes time. As does monitoring your social strategy when it’s being implemented.

Additionally, social media algorithms are ever-changing. Most recently, Facebook is now prioritizing family and friend posts over business-based posts. This essentially means your business has to pay to play. Organic traffic is stalling. If you want your business to be seen on Facebook, you need to utilize their paid advertising tools.

Can you manage your social media marketing in-house? Sure. But you really need to assess how much your time is worth. Oftentimes, your investment is better spent with a social media expert at a digital marketing agency, while you and your employees dedicate their time to running your business.

Social media experts are also intune with trends, algorithm updates, security breaches, etc. In a rapidly changing industry, it’s crucial to have a professional agency like this on your side.

Myth Two: Social media marketing will generate business leads.

It’s not uncommon for business owners and executives to assume social media marketing is to solely generate business leads. While that would certainly be amazing, it’s not the case.

Social media marketing is all about building consistent brand awareness, engaging with your audience, and to plant an inspiring seed for potential customer prospects.

While social media marketing is very forward-thinking and modern, the “old school” marketing strategies still apply. The more times you can positively interact with your customers and potential customers, the easier it is to develop a relationship, gain trust, and obtain a sale.

Is social media marketing worth it?

Yes. We believe creating brand awareness and customer relationship building is worth its weight in gold. By investing in good content and the proper strategy for your social platforms, you can make a good impression for your business. With time, the longevity of your content will pay off.