Ready to crush it this Black Friday and Cyber Monday with your PPC campaigns? It's that time of the year when consumers have their wallets ready, eager to snag the best deals. To make sure you're not just participating but dominating, we've got the ultimate PPC prep checklist to turbocharge your sales. Let's dive in!

Budget boost is a must

First off, dial up that budget! During the shopping frenzy of Black Friday and Cyber Monday, ad space becomes prime real estate. Upping your budget will help maintain your visibility when every click counts. Don’t let a capped budget cut your campaign short when the traffic spikes.

Keywords: Sharpen your swords

• Expand keywords: Integrate specific Black Friday and Cyber Monday phrases like “best deals” or “lowest prices” to capture high-intent traffic.

• Refine negative keywords: Filter out unwanted clicks by updating your negative keywords list, saving your budget for the serious shoppers.

Ad copy: Make it pop

Your ads need to scream value and urgency. Craft copy that’s too tempting to ignore with clear, compelling calls to action. Use phrases like “Flash Sale” or “Once a Year Deal!” to inject a sense of urgency. Remember, your ad copy should make them feel like they’ll miss out if they don’t click.

Targeting: Get laser-focused

• Geo-targeting: Tailor your ads based on locations known for higher conversion rates during these sales.

• Demographic bidding: Adjust bids for demographics that have shown higher engagement and conversion rates in the past.

Mobile optimization: Because everyone’s on mobile

With most users glued to their mobile devices, especially during these mega sale days, your ads and landing pages must be mobile-perfect. Ensure that mobile ads are snappy, your landing pages load in a blink, and navigation is a breeze.

Landing pages that convert

Your landing page should match the promise of your ad copy seamlessly and lead the customer smoothly toward making a purchase. Highlight the deals clearly and make sure your checkout process is optimized for quick conversions.

Conversion tracking: If you can’t measure it, you can’t improve it

Absolutely make sure that your conversion tracking is on point. This data is gold—it helps you understand what's working and what's not in real time, allowing for agile campaign management.

Test everything

Before the big day arrives, test your ads, landing pages and user flow to ensure everything works flawlessly. You don’t want any last-minute surprises except the good kind—like unprecedented sales numbers!

Competitive analysis: Keep your friends close, and your competitors closer

Keep an eye on your competitors' offers and ad strategies. This can provide last-minute insights and perhaps even a chance to adjust your tactics to stay ahead.

Post-campaign review: The learning loop

Once the dust settles, dive deep into analytics to understand the performance nuances. This review is crucial for sharpening your strategies for the next big sale.

Hire the best Denver PPC marketing experts!

So there you have it, folks! Your PPC campaign checklist for making Black Friday and Cyber Monday your best sales days yet. Prepare well, execute brilliantly, and watch those metrics climb! Contact us to get started!