A digital marketing channel that should not be forgotten about is email. Email marketing is considered one of the most effective channels for marketing, with 79% of marketers placing it in their top three. Brands made $36 for every U.S. dollar they spent on email marketing. 

If you want to get these results, you need to start by creating an effective email marketing strategy. Our email marketing Denver experts want to share some tips about creating an effective email marketing strategy.

Tips on how to build an effective email marketing strategy

Figure out your goals

As a business, it is important to determine how email can help you achieve your overall goals. To do this, create email marketing goals that are specific, measurable, achievable, relevant and timely - also known as SMART goals. Some common email goals include increasing brand visibility, website traffic, sales and gaining new customers.

Pick an email provider

To effectively manage your email communication, the second step is to select an email marketing provider or service. This software enables you to easily handle your emails in bulk, schedule them, manage contacts and measure the newsletter's performance. 

There are various options available, including Mailchimp, Constant Contact and Monstrous.Email. When selecting a provider, it's crucial to consider the cost, deliverability and reporting features. Alternatively, you can hire an email marketing Denver company to help you identify the best email marketing service for your business.

Create an email list

To improve your email marketing, it's important to focus on building and managing your email list. One way to do this is by adding a sign-up form on your website or sharing a sign-up link on social media. 

You can also encourage in-person customers to sign up. As your list grows, it's helpful to segment your subscribers based on their customer journey, personal interests or geographic location. This process is known as email segmentation.

Evaluate brand guidelines

To ensure your emails are in line with your brand identity, it's important to adhere to your brand guidelines. These guidelines establish a distinct visual representation that people can easily associate with your brand. Email marketing services offer customizable templates, giving you the flexibility to tailor your emails to your brand's requirements. Your brand guidelines should include details on the fonts, colors, layouts, illustrations and logos to use.

Figure out how often you will send out emails

Similar to posting on social media, it's important to determine the frequency of your email communications. If you send too many emails, they could be marked as spam. But if you don't send enough, people may forget about you. Strive to find a balance in the number of emails you send. Additionally, take into account the optimal timing for sending your emails.

Set metrics

To create an effective email marketing strategy, it's important to identify the performance measuring methods you'll use. Tracking your email performance can help you determine what's working and what's not, allowing you to make better decisions to improve your campaigns. Some common metrics to measure include open rate, unsubscribers and click-through rate. Keep in mind that these metrics should be aligned with your email marketing goals.

Create an effective email marketing strategy with the best email marketing Denver experts!

Our team at Denver Media Group offers expert email marketing services. Our specialists will create and manage targeted email campaigns that are in line with your digital marketing goals and KPIs. We'll take care of everything from crafting the ideal subject line to personalization and drip campaigns. Contact us today to find out more about our email marketing services.