To stand out from your competitors, you need to build a website your customer wants and have a strong social media presence. If you already have the website, then your next step is to tackle your company’s social media engagement. 

Nowadays, social media has become an important part of everyone’s lives. People use social media to stay connected with their loved ones, get news, and stay updated with their favorite companies. Some social media users even expect companies to use their social media as a form of customer service. 

Reports have found that 75 percent of people will likely post something positive about your company if you make meaningful social media connections with them. If you want to build meaningful social media connections, then you need to focus on improving your social media engagement. Check out this helpful guide from our social media marketing Denver team on how you can improve your company’s social media engagement. 

The importance of social media engagement

To start with the basics, you first need to know what social media engagement is. This term describes the measurement of comments, likes and shares on a post. Having regular social media engagement shows that your customers are actively engaging with your content. It is probably more important than the number of followers your platforms have - quality over quantity.

Aside from helping you build strong relationships, having consistent social media engagement helps you gain insight into your followers' behaviors. Through the use of analytics, you can see what kind of posts your customers are more interested in. 

Ways to improve your company’s social media engagement

Engage with your followers

The thing about social media is being social. So if you are just posting pretty pictures and hoping that will get people to engage, that probably won’t cut it. You want to stay active and engage with your followers to humanize your company.

Some easy ways you can interact with your followers are by:

• Answering direct messages and comments

• Resharing any pictures your business is tagged in

• Interacting with other company accounts

• Sharing local events that your audience would be interested in

Share user-generated content 

One easy way to improve your company’s social media engagement is by sharing user-generated content. This term describes any content that customers create, brand loyalists or employees share on social media channels.

Sharing this kind of content to your social media accounts makes customers feel noticed while also helping increase your authenticity. Being authentic is an essential factor that customers look into before purchasing. A report has found that consumers are almost 2.5 times more likely to say UGC is more genuine than branded content. 

Interact with other businesses

As stated above, you want to stay active and interact with your followers, but it also means other businesses that might follow your account. By interacting with other businesses, you can help build a sense of community and help grow a new audience. The other company followers will see that you are actively interacting with the company they follow and become intrigued to find out what you do. 

Hire a social media marketing Denver agency!

Let our social media experts at Denver Media Group handle your company’s social media engagement. We can develop social media strategies that align with all your goals - like brand awareness and lead generation. Contact us to learn more about our social media marketing services.