Just like you update your business’s physical appearance to draw in customers, the same should be done to your website. Web development agency Denver experts believe that updating your website with some of the latest web design and development trends can set you aside from the competition and improve customer experience. 

Our web development agency Denver team has gathered some of the web design and development trends we predict you will see grow in 2023. It can give you another reason to redesign your existing website and hire a web design company.

Web design and development trends for 2023

Thumb-friendly navigation

Mobile devices account for 59.6% of website traffic. That means that your website should be as mobile-friendly as possible. One trend we are continuing to see in 2023 is thumb-friendly mobile navigation. This kind of design considers people’s thumb placements while scrolling through a mobile website. 

Almost 50% of people use only their thumb on smartphones. You can expect to see more thumb-friendly navigation that passes the thumb zone test. This means designing a website that positions important tasks within reach of the user’s thumb. Here are a few examples of what should be in reach of the thumb: 

• Popular links

• Navigation menu

• Back-to-the-homepage button 

• Call-to-action (CTA) buttons

Dark mode

Have you noticed that most social media networks offer a dark and light mode now? Well, experts predict that more websites will start to offer this personalization to their Internet users. According to a report, 91.8% of people use dark mode whenever available. 

Dark mode is essentially a low-light user interface (UI) that uses dark colors instead of white as a background. The reason why dark mode has gained popularity is that it reduces eye strain and headaches in the workplace. 

Progressive web apps (PWAs)

Progressive web apps, also known as PWAs, are a type of application software that is delivered through the web. In simple terms, it is an application that can be used on desktops and mobile devices. Some popular examples of these kinds of applications are Starbucks and Uber. These kinds of apps for business offer many benefits like these:

• Higher user engagement and conversation rates

• Short loading time

• Independence in the app update process

• All-in-one process of development, updates and product information

Accelerated mobile pages

As stated above, most website traffic comes from mobile devices. Companies want to make sure their websites look good on mobile devices but also load quickly. Website speed plays a big part for consumers. 70% of consumers state that web speed plays an important part in making a purchase decision. That is why you will continue to see a rise in accelerated mobile pages. These kinds of pages are open-source projects created to improve the performance of web pages for mobile devices. 

Incorporate these trends into your website with our web development agency Denver!

At Denver Media Group, we have a team of experienced web designers and developers who can incorporate these trends into your company’s website. From database design to web application development, we have experience, expertise and technology to build your next software application. Contact us to upgrade your website!