A common mistake that our digital marketing agency Denver experts encounter is companies not setting measurable goals for their company’s digital marketing. Not keeping track of KPIs could be losing your company time and money. 

The first step should be learning which KPIs you should be tracking. According to Think With Google, 95% of leading marketers agree that marketing analytics KPIs must be tied to broader business goals. That is why our digital marketing agency Denver team has gathered some of the top KPIs that are worth tracking.

What are KPIs?

KPIs are key performance indicators that measure performance values over time for a specific objective. Big and small companies use KPIs to track if they are achieving their set business goals. Over time, these KPIs are reviewed to see what progress there has been or what changes need to be made.

Why is having KPIs important?

Setting KPIs for your company is a crucial part of any marketing strategy. KPIs help ensure that you are reaching all your goals as a company. They also help when planning your digital marketing strategies to figure out which digital channels will most effectively achieve those goals. Aside from that, there are other benefits to using KPIs, like helping to align your team, helping make adjustments and keeping your team accountable.

What KPIs should my company focus on?

The amount of organic traffic

Organic traffic is any traffic that comes from search engines. This traffic comes from people who search for your product or service and your website is showing up in the search engine results pages (SERPs). Keeping traffic of this KPI will help you determine if your existing SEO strategy is working or if the content you are creating is performing well. 

Website conversion rates

Website conversion rates are the percentage of visitors who took the desired action on your site. For example, if you are an e-commerce website, it is the number of people who bought a product. Gathering this information will help you identify weaknesses or strengths in your website and marketing, and it can help you understand if your website needs updates. For example, if you have a high bounce rate, then that could indicate you may need to hire a local web designer to make your website more user-friendly.

Cost-per-click (CPC)

Cost-per-click (CPC) describes when an advertiser pays a fee for every click that an ad gets. Keeping track of this information will help make sure campaigns are as cost-effective as possible. It helps illustrate the average spending of your paid campaigns - through social media or search engines. The goal of CPC is to increase it slowly over time so you can create more cost-effective campaigns. 

If you need help tracking your digital marketing KPIs, hire the best digital marketing agency Denver team!

At Denver Media Group, our digital marketing experts can help you set, track and reach all your company’s digital marketing KPIs. In addition to tracking KPIs, our digital marketing team creates engaging digital campaigns and automates them so you can stay focused on running your business. Contact us to learn more about our digital marketing services.