Research shows that 71 percent of small businesses currently have a website, and with the latest Google updates and the uptick in demand from consumers, small businesses can find it hard to maintain their current website. 

The digital experience is the first impression that consumers have about a company and small business. If your small business doesn’t have a website, what does that communicate? Even if you do have a website, how outdated is this website? 

Not sure where to go next with your website? Here is why a website consultant could be the winning piece of updating your website or getting one launched. 

What is a website consultant? 

The hard-hitting question that can be the back and forth between hiring Denver web consultants versus other options can be not fully understanding what a web consultant is! 

A website consultant has a wide range of experience and team members within an agency or organization that can provide the best resources and outcomes for the company. From giving advice to the creation of a website, this is exactly what a website consultant can provide. 

What do website consultants do? 

From large corporations to small businesses, a website consultant can help from the beginning stages of the project to maintain the website design and development. 

For companies who are starting from scratch, a website consultant can help with the beginning stages of kick-off meetings, design concepts, coding elements, and the launch of the website. There are website consultants who work with digital marketers to continue the website into the next step of the process. 

On the other hand, for companies who are searching for a website redesign and development project, it might be a different process since there is already a digital presence. But a website consultant will be able to create a checklist for this process also. 

From enterprise projects to a simple five-page website, a website consultant can help throughout the entire process! 

How to hire the best consultant 

Once a company is ready to hire a website consultant, it is important to understand how to pick the best one. 

1. Understand the need

The company needs a new website, that can be agreed upon, but why? It is important to establish the need for this new website. What are users missing from the current website? What elements can be removed from the website without missing any critical design functionality or content? 

If the website is from three to five years ago, it is time to update the design and functionality of the website. The user experience can be behind and the overall design can be outdated. With the latest changes on Google’s SERP, it is important to have a new website that follows all of the guidelines. 

2. Will work be outsourced?

This is an important step in the process. Will the work be done in-house or will the work be outsourced? For those searching to work with a local website consultant, this is an even more critical question. 

3. Do they offer other services?

Does the website consultant offer other digital services like social media marketing or email marketing strategies? This could save the company the process of finding a digital marketing agency. This would continue to establish the business relationship between the company and the consultant and its agency. 

Why your Denver business needs our Denver web consultants 

As a Vice President, Manager, CSuite member, or anyone else who is searching to hire the best Denver web consultants on the market, it is important to find the best option based on goals, objectives, and budgeting. No matter what, don’t go the DIY route for a website design and development project only to later hire a website consultant. Contact us today!