Instagram is a highly popular website, ranked 8th in the world with a monthly total of 4.25 billion visits. Establishing a strong presence on Instagram can effectively boost your business’s brand awareness and lead generation. 

As per Google, nearly 40% of Gen Z users have shifted to using TikTok and Instagram for search purposes instead of relying on Google. By incorporating Instagram SEO into your social media strategy, you can enhance your company's visibility on Instagram. Our Denver social media marketing team has designed a guide to assist you in using Instagram SEO effectively.

What is Instagram SEO?

Instagram SEO is the practice of optimizing your Instagram content so that it is more discoverable on platforms. It combines a variety of strategies that will help Instagram categorize your content and make it easier for algorithms to recommend your content to others. 

Ways to add Instagram SEO 

Optimize your Instagram bio

Having an engaging and well-crafted Instagram bio is crucial as it can help attract more followers and enhance your account's visibility in search results. To make sure your account appears in front of your desired audience, it's important to include specific keywords in your bio. Additionally, you can also add a relevant keyword to your handle or name to increase its searchability.

Do not forget hashtags

Another way that Instagram can help categorize and show your content to relevant audiences is by using hashtags. Denver social media marketing experts recommend that you think of hashtags as keywords and create a successful recipe that uses a mixture of popular and niche hashtags. Something to consider when picking out hashtags is looking for hashtags that are related to your post, cover your niche and are relatable to your target audience. 

Try incorporating keywords into your captions

To make your posts more searchable, start incorporating keywords into your captions. Adding keywords to your posts will help Instagram’s algorithm digest and identify your content to serve it to the ideal audience. Just like with regular SEO, you want to incorporate these keywords as naturally as possible and avoid keyword stuffing. It can make your posts feel unnatural. 

Make your alt-text count

As a business, you want to make your posts accessible to everyone, including those with limited vision. To make your content accessible to everyone, use alt-text. Write a description of what is going on in your picture or what the text says. That way, users with limited vision can understand your posts and also help Instagram’s algorithm to boost your content in Instagram’s organic search results. 

Increase your Instagram’s visibility with Denver social media marketing services!

From optimizing your Instagram account to creating engaging content, our social media experts at Denver Media Group can help you. We provide social media management services that allow you to focus on running your business, while we raise brand awareness and generate leads through your social media. Reach out to us today to get started!