Pinterest is a visual discovery engine that helps users find ideas for recipes, home projects, style, inspiration and more. Social media marketing Denver experts recommend some companies to use this social media platform because it can help increase brand awareness, website traffic and conversations. 

This social media platform works a little differently. Instead of posting thoughts and announcements, users can “Pin” their ideas on boards. Pins are photos, graphics or videos that people can save. Those Pins usually have links that link back to websites or videos. Those Pinterest pins help increase website visibility and traffic. 

If you want to know if this social media platform is right for your business, check out this guide from our social media marketing Denver team.

Who uses Pinterest?

When it comes to deciding if Pinterest is right for your company, you should look at who primarily uses Pinterest. Currently, women make up the largest group of people who use Pinterest, as 77.1% of Pinterest users are women. 

When it comes to age, 32% of Pinterest users are 18-29 years old and 34% of Pinterest users are 30-49 years old. If your target audience is in this age group, then you should consider adding Pinterest to your digital marketing strategy.

How to create a Pinterest marketing strategy

Create a Pinterest business account

Just like most social media platforms, Pinterest also has business profiles. The benefit of using business profiles is that you can schedule posts and keep track of analytics. If you already have a Pinterest account, you can easily switch your account to a business one.

Once your profile is set, you should showcase your brand’s personality. There are several ways you can showcase your brand’s personality, such as changing your cover board or writing a clever bio that describes your brand’s mission and services. Then, as you create boards for your page, be sure to brand your board covers to give them a more personal touch. 

Use a content strategy

After you get your page set up, you want to figure out what kind of content you will be posting and resharing. A good rule of thumb is to remember that Pinterest is very visual. You want to make sure your posts are visually appealing and informative. Here are some types of content marketing ideas that you can share on Pinterest:

• Product pins

• Blog post graphics

• Infographics 

• Lead magnets

Think about Pinterest SEO

Pinterest functions like a search engine, except it has more emphasis on visuals. Just as you would with your website, you also want to optimize your Pinterest page so it shows up in search results. You can increase your profile’s visibility on search engines by optimizing your profile, pins and boards. 

To begin optimizing your Pinterest profile, you need to first find the keywords you want to target. Then you want to add those keywords to your profile and pins so that when people search for those keywords, your profile shows up. Aside from just Pinterest, it also helps other search engines like Google and Bing find your content.

Hire a social media marketing Denver company to help manage your Pinterest!

Denver Media Group helps boost your social media presence with a strategy from our digital marketing experts. Not only can we help you create a great strategy, but we can also help you manage your company’s social media. Contact us to get started.