Digital marketing is an important way to market your business in today's day and age. Digital marketing involves SEO (search engine optimization), SEM (search engine marketing), PPC (pay per click marketing), and social media marketing.

Digital marketing is an affordable marketing strategy aiming to increase your web traffic, boost brand awareness, maintain brand relevance, and encourage greater sales. While traditional marketing is still a beneficial avenue for your business to go down, digital is where it’s at!

In fact, eighty-nine percent of the American population uses the internet. It simply makes sense to market your business where the majority of the population is.

As a longtime social media consultant, Denver Media Group enjoys thinking outside the box to increase the exposure of your business. And this is where live digital marketing comes in!

What is live digital marketing?

Being a trusted social media consultant, Denver Media Group has found great success it live digital marketing for our clients!

Going live has been a social media trend for a few years now, but in 2019 we’re really seeing it take off. There has been over 3.5 billion live-streamed videos on Facebook alone since the platform introduced the feature.

In fact, eighty percent of social media users would rather watch a live video from a brand as opposed to reading a blog, while eighty-two percent of social media users prefer live video over a social post.

Live digital marketing is the perfect combination of utilizing live stream videos and posting socially in real time as an event is unfolding.

When your business needs digital marketing?

Trade shows

As an expert in digital marketing, Denver Media Group has found great success in live digital marketing at trade shows! These highly attended events are a great way for businesses with trade show booths to showcase exactly who they are to their intended audience!

For example, if a landscaping business has a booth at a Home Expo show, using live digital marketing can bring the people in attendance right to you!

What we love about live digital marketing is the creativity that comes with it. The possibilities are endless!

You can:

• showcase live interviews
• answer teaser questions that entice attendees to find you for more information
• offer live giveaways
• collaborate with neighboring booths

On the job

A great way to use live digital marketing is while on the job! Not only is this a great way to feature exciting projects as they happen, it’s a great way to showcase your day-to-day activities.

Live digital marketing is an opportunity to build a rapport with your social community and humanize your brand. Behind-the-scenes content is a huge draw for most audiences. This content ensures your audience that your brand is current, relevant and operated by real people.

Videos on social platforms can increase your organic web traffic by almost 157 percent! Combining video coverage with other live social posts, this social media consultant, Denver Media Group, says you simply can’t go wrong.

Have you considered live digital marketing for your business? We’d love to explore the possibilities with you!