In the personal development, life coaching and leadership training world, “north star” means the best version of yourself. If you were to be the best version of Chad, Lexie, Erica or Callie, who would you be? 

Maybe you make $15,000 more annually, have a home, get married, have children and overall are finally “successful” in your own eyes. In the business world, this exercise can be taken and molded to fit what your company’s “north star” would look like. 

In a more common marketing term, this could be the overall goals and key performance indicators (KPIs) that your internal company sets in place to achieve the “north star” company that you have always dreamed of. 

In a whirlwind of data, spreadsheets, reporting, meetings and board reviews, it is important that a company identifies their KPIs before continuing the process in order to ensure their SEO marketing Colorado strategy is effectively working. 

What are the most important metrics? 

A simple search query related to this, “how do I determine important SEO KPIs” shows millions of results that companies can start to shift through to figure out their “north star” KPIs and goals. 

The thing to always remember is to set KPIs that are important to YOUR company. Sure, you can set 15 metrics, but without fully understanding them or their overall importance to your company, the same results will continue to happen.

Sit down, host a virtual meeting and invite everyone who needs to be involved in the process and who can help to promote the internal goals and KPIs that an SEO marketing Colorado expert can help you set. 

It is imperative that a company internally figures out their KPIs before speaking with an agency because an agency can help to narrow these down. 

If a company is starting from the ground up and wants to increase its website traffic by 200 percent in Q1, it could be a difficult task, and this is where an SEO marketing Colorado expert can help to steer this KPI into a more realistic goal. 

An example of that could be, “Increase website traffic by 50-100% in Q1.” This will help set a benchmark for what is and isn’t working in Q1 alone. This gives a more detailed strategy and can help both the company and their agency alike to keep their goals on track and ROI in check. 

How do you set it? 

Alright, to reach that “north star” company goal, how do you set it? Sure, it isn’t enough to manifest it, it has to come to fruition. A timeline? A new tracking system? Goals readily available on the market? What about current systems in place. 

If you want to increase website traffic by 200% in Q1, make sure to have it make sense and a way to review this. 

“We must monitor website traffic each month to ensure that it continues to increase. This can be done with ensuring that keyword research is correct and unique visitors continue to come to the website, and at the same time, keep them on for as long as possible.” 

“If we see X amount of visitors in Q1 or even before the quarter is over, that will be our ROI of increasing brand awareness through our SEO strategies.” 

From there, as KPIs get a bit more detailed and monetary amounts are attached to these KPIs, this is a basic guideline above on how this could be laid out. 

The best thing to do for sites that haven’t sold products, are brand-new, have been inactive for years, or are ready to increase sales is to honestly check where your current metrics are and set realistic targets for the future. 

The “north star” takes you home when you’re lost, so let it guide you in the right direction.