Do you want to target your audience more directly? Then build a mobile application. You can do it yourself or through the professional help of Denver app developers. A mobile application, also referred to as an app, is software that is designed to run on mobile devices like smartphones and tablets. 

Mobile apps have become a good way for businesses to better reach their customers because they spend most of their time with smartphones. It can help maintain your business’s marketing funnel. A report found that people spend over three hours a day on their phones. Our Denver app developers want to share how mobile apps can help your business and what kinds of apps are available to develop.

The benefits of developing a mobile app

Before we dive into the different types of apps you can build for your business, let’s talk about the benefits a mobile app can give you. A mobile app is essentially an extension of your company. 

This digital channel gives companies more direct access to their customers. Some of the top benefits of an app for your business are the following:

• Direct marketing

• Strengthens customer relationships

• Strengthen your brand

• Provide customer insights

• Mobile-friendliness 

• Reaches a larger audience

The different types of mobile apps for businesses

Now that you know about the benefits of a mobile app, it is time to decide what kind of mobile app your business needs. The primary goal any company should have when building a mobile app is to make it in a way that differs from other companies. Get some inspiration about what your company’s app should be with these types of mobile apps. 

Loyalty apps

A loyalty app is an app that is designed to boost loyalty among your customers. How this app works is it tracks a customer’s transactions and then offers deals or discounts. Building a loyalty app is a great way to build and maintain customer loyalty. When developing a loyalty app, keep it as simple and easy to use as possible. Some examples of these apps include Starbucks and McDonald’s loyalty apps.

Education apps

Is it your company’s goal to educate your audience about something? Then, you should consider developing an educational app. This kind of app is designed to help individuals with learning of any kind. Things to keep in mind when designing your  educational app is keeping it easy to use, fun and interactive. Some good examples of educational apps include Duolingo and Quizlet. 

E-commerce apps

An e-commerce app is a mobile app that is designed to let customers browse and purchase items from an online store. Building this app is beneficial because many consumers are making purchases on the go. Some tools that your e-commerce apps should have are push notifications, a shopping cart, multiple payment options and customer support. Examples of e-commerce apps are Zara, ASOS, Sephora and Nike. 

Entertainment apps

Do you want to keep people busy with your app? Then, you need to build an entertainment app. This type of app is designed to keep a person busy on the app for hours. It should have great performance, customer experience and simple onboarding. Some examples of entertainment apps are Netflix, HBO Max, Spotify and gaming applications. 

Are you looking for Denver app developers?

Hire Denver Media Group! Our experienced developers can help you through the whole app development process and even the long-term management of the app. Contact us to get started.