During a recent web design project, we were asked to give our clients’ logo a “facelift”. Requesting a sleek, modern look utilizing the same font concept and colors, they would need the logo to be manageable in different sizes and layouts. Keeping their web, mobile, and print layouts in mind, we wanted to make something that was both cohesive and something you could deconstruct.
We upgraded their current font to something complimentary of their last logo, but more modern and polished. We dropped the color gradient and gave the logo bold, straight forward colors. We did our own take on the TR initials, which made for a nice icon as well. In completion, we created something simple, versatile, and essentially, timeless.
